What is it about that "Friday Feeling"? The anticipation of two days of no work? Having survived another week of the rat race? Sleeping in? Happy hour?
What ever the underlying cause for that slightly excited 4pm sense of excitement, many people feel a sense of accomplishment; and many wish they could feel that way every day. While this post comes under the broad heading of "marketing", it can apply to other aspects of personal or professional life.
The old proverb "an apple a day keeps the doctor (or dentist) away" has some conventional wisdom within. Take the proverb and substitute "goal" for "apple" and "apathy" for "doctor" and we're on to something.
Last week I posted an article comparing a marketing campaign to a military one (see VENI, VIDI, VICI). In the article I illustrated that, like it's military counterpart, a marketing campaign is comprised of a series of goals, each building on the former to achieve the ultimate goal.
Okay Dave, but what's this got to do with-
Hang on – I'm getting there.
Take a look at your marketing campaign plan. Hopefully it's broken down into strategic milestones, monthly or weekly goals. If not, perhaps you could consider doing so, and while you're at it, break into daily goals too.
That's a lot of work, Dave...
Is it really? The more detail you can break a plan down to, the easier it is to adjust the smaller components. But most importantly, you can set daily goals. This might be something as routine as "complete 10 marketing calls" or "5 ideas for flyers", but at the end of the day, it can be something you can put a line through and say "done". It's a part of your campaign. You're a step closer to reaching your goal and getting where you want / need to go.
Is it a "Friday Feeling"? Perhaps not quite, but you can look back at the day with a sense of having achieved something relevant to you and your business.
Happy Friday.
I write about different marketing strategies and techniques, both traditional and non in my online newsletter Webby's Updates which you can read at www.JDELtd.com and subscribe to if you so choose. You can download this and other articles from by Small Business GENetics site, www.sbgenetics.com
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Nice post. I make my daily goals part of a weekly, day by day flow of work or "to do" items that need to be completed. I call it my Plan of Action. I print it out Sunday evening for the next week. I even include some personal items, as I consider those as important as work.