I had hoped to have time to post this last Friday, but didn't. Last Friday was a milestone for me. It was the one year anniversary of my very first newsletter. I know I've blogged about newsletters before. Many of you simply don't see the value. Here it is.... Since then I can directly contribute over $100K in sales directly to this one marketing campaign. Does this get your attention? What other marketing tool do you have that is this effective? Why haven't you started one yet? Or worse yet, have you started one but send it out sporadically?
I have 'moles' in the local real estate market. Ok, not really, they are friends who are agents that send me every newsletter they get from someone else. It is amazing to me how few are actually well written, well designed and well executed. NONE of them are sent on a regular basis. There is one local stager who sends them out every so often (maybe once every 4-6 mos). There is another that has sent 2 in the last year. (Last time I talked to her she was wishing she had more business... meanwhile I've trained 3 other stagers locally who work as much as they want.... same market!). Why aren't they doing it? Frankly I'm thrilled. If we all were sending monthly newsletters in the same market, the content might get watered down. All of my personally trained local stagers are listed on the same newsletter as me (and I'm not counting their income in that $100K!)
So, now I know all of you reading this who are looking for more business are going to go right out there and begin your newsletters, right? If you need tips, visit my past blog - Newsletters - Getting Agent Attention. If you want to see some of my past newsletters you can visit my local website, www.RedesigningCharleston.com and click on News, Articles & Links. If you want help creating your newsletters monthly, including 2 pre-written articles for you to use each month, monthly business tips, etc, consider joining First Impressions as a member.
For those of you who want to use Constant Contact, email me and I'll send you a link that offers you a free trial month and then a $30 credit when you join.
Good luck!
Melissa Marro - become a member of First Impressions today!
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com
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