Active Rain adopted the trend of reposting other people's content with its Reblog feature. Reposting, reblogging, retweeting, rebroadcasting - the function of distributing information and date relevant to your message is a function of media. Blogging purists may criticize this trend claiming it detracts from the voice of the blogger, but the reality is most people aren't bloggers but do like sharing information.

Posterous is a blogging game changer. It elegantly automates the function of reposting so that anybody can build a decent looking "blog" without writing one. It also automates syndication across the social media landscape so it gets instant recognition from your networks as well as from Google. Here's the slideshow:

Posterous facilitates becoming a media resource. We see templates and themes built for Posterous that will have the look and feel of the New York Times. We've been asserting over the past year that becoming the media is the next marketing paradigm. This is the slideshow we're presenting at the California Association of Realtors next Tuesday at 2:00: