Maximize MLS Listings

Broker IPTV: Today we are talking with Kevin Best, Sales Manager from Metrolist and Kevin welcome to the show.

Kevin Best: Great.

Broker IPTV: Glad to have you here. We are talking about maximizing your listings on the MLS and I suppose you are going to tell me today that no matter what a realtor inputs my listing will come up is that right?

Kevin Best: Yeah that's probably not likely to happen.

Broker IPTV: All right any Realtor how do they maximize those listings?

Kevin Best: Well in the past we have talked about products like REcolorado, ListHub for listings syndication, IDX, but ultimately at the end of the day its all about the listing itself by putting in more complete information you are going to raise the likelihood that your listing will be found by the buyer's agent.

Broker IPTV: Yeah because what goes in the MLS gets spread out everywhere else.

Kevin Best: That's correct.

Broker IPTV: So you got to get it in there correct the first time that's right?

Kevin Best: Yeah.

Broker IPTV: And then you got to get as much in as you can is that it?

Kevin Best: Yeah because you never really know what the buyer is looking for. So the more information you have in your listings, the more likelihood that the person working with the buyer that realtor is going to find your listings.

Broker IPTV: All right give me some important things that absolutely should be in there that maybe a realtor will leave out not take the time to do but makes the difference?

Kevin Best: Two of the biggest things I can think of are locations, where is the family room? Where is the master bedroom? Is that up or is it low or is at main level. We are hearing a lot of times that people are frustrated trying to find that and room dimensions is another one let's face facts the building is built the way its built and if I can have the most accurate information up front I can make up a better decision for my client.

Broker IPTV: I always wondered about room dimensions if we should take the time to put that in but you are saying hey a lot of people when they are looking at a listing really want that information.

Kevin Best: They really do.

Broker IPTV: How about photos, obviously you are going to put in photos but are there some tips on that?

Kevin Best: Yeah that you know we can have ten photos and its interesting to me to see how many listings you will find with five or six photos but then you will look at the listing and it will say its very close to a lake or a park and there is no pictures of those areas and that could really help set that property apart from some of the other listings that the buyers are looking at. So maximize all ten photos and do different photos that really bring out the characteristics of the home and the neighborhood.

Broker IPTV: Okay how about remarks, talk to me about remarks, how important are those?

Kevin Best: Those are really important and that gives you an opportunity to take the description fields that we have and elaborate a little bit more, give us something that really starts to entice the public because the public remarks are out on all of those public websites and as the consumer is looking let him get attached to that home through that information.

Broker IPTV: So the key thing there is that the broker remarks are between brokers, it should only really be something that you want another broker to see, is that right?

Kevin Best: That's right it's just something that's going to help other broker prepare their client when they go to see those homes.

Broker IPTV: But since the public remarks get pushed out over the Internet that's information that you want to relate to the public, so that should be really some rich content.

Kevin Best: It really should again taking something about the home, professionally landscaped tell me about it, there is a pond in the backyard or there is rose bushes or something, something that really is going to entice the public to come look at that home.

Broker IPTV: Kevin I bet that you offer a class on how to enter this information not only correctly but how to do it really well?

Kevin Best: We do we have an Input and Maintenance Class that shows you how to put your listing into PrimeAccess and just like all of our other classes, at our training facility its free, its hands on and you get 3 CE credits.

Broker IPTV: All right if I can't make your class though I can call Support and somebody can help me on the spot right?

Kevin Best: You bet, 364 days of the year, 12 hours a day that's what they are there for.

Broker IPTV: What day aren't you open?

Kevin Best: Christmas day.

Broker IPTV: Thanks I appreciate it.

Kevin Best: Thanks.

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