Age plays a critical role in customer buying decisions. In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education. Our shared experiences determine what motivates us toward or away from a sale, according to the report I received from Scott York of Metropolitan Title Company here in Elkhart. He may be reached at 574-293-9111.
Let's take a look at Seniors/Mature catagory. This covers 26% of our population, and they were born between 1909 and 1945. They:
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Grew up in a time when things were rationed
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Saved for a rainy day, prudent, moral
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Buy pruducts and services that satisfy their basic needs
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Tend to move slower and may not be tied to a specific market
Your Messaging:
- Speak to family, home patriotism and traditional values
- Let them know their age and experience are considered an asset.
- May be uncomfortable with technology but don't stereotype
- Might be uncomforable dealing with the younger generations unless approached with maturity, respect and knowledge of the business
- Honor is important
If you are looking to Buy or Sell Real Estate in Elkhart, call your Real Estate Expert Evelyn Johnston with Prudential One Realty at 574-304-7148.
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