Elkhart REALTOR Evelyn Johnston talks about selling to different generations, part 2, Baby Boomers. Age plays a critical role in customer buying decisions.  In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education.  Our shared experiences determine what motivates us toward or away from a sale, according to the report I received from Scott York of Metropolitan Title Company here in Elkhart.  He may be reached at 574-293-9111. Part 1 was about Seniors/Mature generation, you can read about that here.

Baby Boomers make up 30% of our population and they were born between 1946 and 1964.  Here is what you need to know:

• Most populous and influential
• Enjoyed opportunities in education and employment
• Feel good generation-ME generation-take things for granted
• One in four boomers owns more than one property-largest share of second homes
• In some ways are the most difficult clients to reach effectively, some still don't use computers-forced into learning technology
• Understand reasoning if they are upsizing, downsizing or investment
• Tend to move slower than the younger generations
• Want the best and want it all!

So when communicating with Baby Boomers, your message should include:

• Communicate you can help them build their wealth
• Promote leading edge
• Warm and dynamic environment
• Take time for conversation-get well acquainted
• Gen involved-get agreements

Are you a Baby Boomer looking to Buy or Sell your property?  Baby Boomer Evelyn Johnston with Prudential One Realty can be reached at 574-304-7148.  She acts and thinks just like you!