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Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part I

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Fortune Magazine's Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part I"

Real Estate companies who are just stepping into the blogosphere or are considering blogging have great R&D material from the companies on the 2009 Fortune 100 Best Companies To Work For List. I chose to analyze this list as a resource for the real estate industry for three primary reasons:

TOP 3 REASONS THE TOP 100 BEST COMPANIES TO WORK FOR LIST IS AN INVALUABLE RESOURCE FOR REAL ESTATE COMPANIES:

1.  Spicey with Variety- It consists of global corporations, large companies, and small businesses and thus in terms of business structure runs parallel to the make-up of those companies that exist in the real estate industry: mom and pop companies, small brokerages, larger brokerages, international franchises.
2.  Master Listeners- It is compiled of companies who listen and are responsive to their internal customers (i.e. employees and vendor partners).  Businesses who satisfy their internal customers are often successful in satisfying their external customers (i.e. their marketplace) which leads me to big bad ole reason #3
 3.  Excellent Communicators- I hypothesized that based on reason #2 it wouldn't be a stretch that these companies were good at communicating and would have a presence in the blogosphere.  It turned out that 48 of these 100 companies are micro-blogging or blogging.  These companies are listening and responding to their market.

TOP 100 BEST COMPANIES TO WORK FOR WHO ARE BLOGGING


The companies who are blogging from the top 100 best places to work for, their ranking on the top 100 list,the type of blogging methods they have adopted, the location(URL) of their blogs and a of description of their blogs.

MULTIPLE BLOGS/TEAM BLOGGING

 


CORPORATE BLOGS


SOCIAL RESPONSIBILITY BLOGS

  • Arkansas Children's Hospital-Gears4Ears Blog- Blog about Arkansas Children's Hospital Endurance Ride- A Cause Sponsored by ACH, not a corporate blog- Ranked #85
  • Baptist Health South Florida-Baptist Health's Hurricane Blog- Baptist Health Hurricane Season Blog- Ranked #79
  • FedEx-Citizenship Blog- Blog about FedEx Corporate Responsibility Programs- Ranked #90
  • Quicken Loans-What's the Diff?-Corporate blog located off of Quicken Loans Careers webPage about the things that make the difference in business and in life.- Ranked #29


PARTICIPATION FROM TARGET MARKETS BLOGS

ACTION ITEM FOR REAL ESTATE COMPANIES

This post is Part I of a four part series on "Fortune Magazine's Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies".


Study this list and the categories.  Think about the Unique Value Proposition these brands have and how they have incorporated their brands into their blogs.  Take your favorite blogs, the ones that strike you as hitting the mark in brand, content, consistency, and have an unforgettable quality.  Subscribe to them.

I will blog my take-aways from this list in Part II of this series.  Stay tuned.

Does you need a blog marketing strategy? Whether you are just getting started blogging or have been blogging for awhile consider a blogging tune-up.

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Show All Comments
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

All this work, what incredible content.....wow....and no gold star, not comments?  Was everyone sleeping?

Oct 03, 2009 03:07 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Thank you, Rebecca.  I have bookmarked this too to refer to later.  You write such great stuff I need to catch up.

Oct 03, 2009 05:35 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Rebecca, very interesting post. Can't wait for part 2.

Oct 04, 2009 01:06 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Pat, Jane and Missy- Thank you I can't wait to publish Part 2.  It will go up on Monday or Tuesday.  I haven't decided which day to publish it yet.

Oct 04, 2009 03:18 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Hi Rebecca ~ I am going to have to check out a few of these blogs when I get a chance!

Oct 06, 2009 02:34 PM
Quicken Loans
Livonia, MI

Rebecca, thanks so much for including us! Being on the FORTUNE list is something we're so proud of - 6 years running now!

The DIFF blog is really a way for us to express our anti-corporate culture. We don't necessarily talk about ourselves all the time, but try to highlight the things we find that are the DIFF - the difference between average and excellent.

Also, we're always looking for guest bloggers, so if anyone wants to write, let me know!

We're also very active in many other social networks - Twitter, Facebook, FriendFeed, YouTube, Yahoo! Answers, you name it! Feel free to connect with me there!

Again, thanks for the mention. Feel free to contact me if you ever need anything.

Kelly

Kelly@QuickenLoans.com

Oct 07, 2009 12:24 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bill- Thank you I hope you find them useful to your real estate marketing.

Kelly- Thank you so much and the What's the Dif blog was the perfect example.  Also I appreciate your public offering to those who read this post about Guest bloggers.  What an awesome opportunity.  I encourage any who read this post to email you.

Oct 07, 2009 04:13 PM
Dora & Vincent Kwok
HomeSmart Real Estate - Chandler, AZ
CNE - Chandler, Arizona Real Estate

Rebecca - Wow, thanks for this blog full of information.  We'll need to look at these top companies and their blogs.

Oct 18, 2009 04:45 PM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Dora and Vincent-Good I highly recommend you do.

Nov 04, 2009 11:30 PM
Anonymous
Blake Daniel

Honestly, is a really valuable article, since I blog for myself on a regular basis. I'm now doing some work for attorneys and personal injury lawyers, so these suggestions are very helpful. Here are some examples of the work: Mcdonald Worley Vacail Weinstein WintersYonker GonzalezLevenson

Jun 26, 2019 01:35 PM
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