Elkhart REALTOR Evelyn Johnston talks about selling to different generations, part 3, Generation X. Age plays a critical role in customer buying decisions.  In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education.  Our shared experiences determine what motivates us toward or away from a sale, according to the report I received from Scott York of Metropolitan Title Company here in Elkhart.  He may be reached at 574-293-9111. Part 1 was about Seniors/Mature generation, you can read about that here.

Let's see what we have on Generation Y:

• Watched parents and grandparents deal with change-growing up in a world that is constantly in motion, revising and restructuring
• Amazing optimism-goal oriented
• Color blind when they relate to people different from themselves
• Have always had technology and assume you should too
• Raised on the mantra "You are Special"-shaped them as consumers
• Extra solid snse of their individual identity
• Many receiving financial help from family members
• These buyers are starting from scratch and need a lot of attention
• More likely to live near the city rather than the suburbs
• Best informed customers but most unresponsive to traditional advertising

Bottom Line:

We are in the people business, take time to know and understand our differences.

Thanks you Scott for this information on how to deal well with Generation X!  If you have questions about Title Insurance, call Scott at Metropolitan Title, 574-293-9111.  If you have Real Estate questions, call Elkhart Real Estate Expert Evelyn Johnston with Prudential One Realty at 574-304-7148.