Steve Shatsky wrote this great post about how to choose the right real estate agent. I had never seen this 4 C approach but it makes perfect sense.
Bravo to Steve for converting this prospective client into a listing appointment, all from a blog post he had written that she had read.
Via
Steve Shatsky - Dallas Real Estate & Short Sale Specialist (469)449-9840 (Prudential Texas Properties):
I had a very interesting phone conversation earlier this evening. I was speaking with a prospective client who saw a post I had written about choosing the right real estate agent and the prospective client asked me, “How do figure out who the “right” real estate agent is?”
I told her about my 4 C’s approach to evaluating agents. I always advise people when talking to a prospective agent to look for these 4 things:
Competency: Do they have the right level of experience, education and can they demonstrate that to you?
Compassion: Do they understand your goals/objectives and challenges or difficulties you may be facing? And are they committed to helping you achieve or overcome them?
Consistency: In your conversations with them, does everything “fit” together well or are the things they are telling you sounding like sales pitches that address your questions but don’t seem to flow together? Hint: if you are getting inconsistent information now, it isn’t likely to get better after you have hired an agent.
Chemistry: Is there a connection between yourself and the agent that you are interviewing. If you don’t enjoy talking with the agent, you probably won’t enjoy working with them either. Chemistry is more than just someone who makes you laugh… it should indicate someone you respect and trust. If you don’t respect or trust your agent, you are choosing the wrong one.
By the end of the 45 minute call, this prospective client is ready to list. We have an appointment set for later this week. Now that’s what I call an ActiveRain Success Story… Blog to Call to Listing in less than a day!
So, what do you think someone should look for when choosing a real estate agent?
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I think those are great "c" because if you don't see eye to eye it won't work. Clients need to trust in your advice and follow it.