I received this email only minutes ago. I guess this was or is to be announced this coming Monday, notice the date line of the message. They discuss how and why the change of name is to be made.

 

LOS ANGELES, CA - October 5, 2009 - REOTrans announced today it will be changing its name to Equator. The reason for the name change is to facilitate the expansion of its technology solution. Since its inception in 2003, REOTrans has grown beyond REO automation to become the epicenter of the Default Servicing Industry. The name change is scheduled to take place at the end of Q4, 2009.

 "The founding principles that have earned our client's trust will remain, the only thing changing is the name," said Chris Saitta, CEO of REOTrans.  He went on to say, "Growth requires change, to enable our growth we're changing our name to Equator." The company chose the name to represent its scope and purpose. The Equator is comprehensive yet precise and a point of change. It's also rich in metaphor to help communicate and perpetuate the company's identity.

REOTrans currently provides a comprehensive technology platform that automates and connects the Default Servicing industry. The platform includes a configurable workstation, vibrant marketplace, transactional web site and a borrower self-service portal. It automates everyone's daily process while connecting them and their disparate systems in a safe and transparent ecommerce environment.

Currently 51 Mortgage Servicers, 15,000 Default Vendors and 625,000 Real Estate Agents use the platform to manage over 150,000 transactions daily.  There has been over $65 billion in foreclosed real estate sold through the platform

#  #  #  #  #

 

REOTrans
6060 Center Drive, Suite 500.
Los Angeles, California 90045

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6 Comments on I name thee Equator!

OCT
03

I haven't received this email yet. I guess on the other side of the "Equator" it's  already Monday. :)

11:48pm • #1
OCT
04
Outside Blog

I have received the e-mail and I wish them well and much success.

12:27am • #2
349,995 Points Outside Blog

One always wonders why a company with a well known name up and changes it to something completely different -- strange.

1:16am • #3
404,443 Points 9 Featured Posts Localism Sponsor Outside Blog

Paul:  It is no small thing to change the name of a business.  I hope this is something that doesn't negatively affect their business.

9:02am • #4
NOV
05

Carla,

I guess I could have called it "I dub thee Equator".

5:08pm • #6

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Paul Durry, Broker Associate, CHMS, I.R.E.S.

Lawton, OK

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