When your customers are engaged, something amazing happens - a Relationship!  To stand out of the crowd of lending professionals in the area, we have focused, not on facilitating a transaction, but creating a relationship.  I have witnesses, and experienced real estate transactions that literally had a clock ticking on the the life of the relationship built up by the realtor.  One the loan "funded" there was a faint sound of a flatline.  Yep, the relationship had died.  It had served its purpose and was now no longer needed.  No CPR, no resuscitation, no "Clear!" being yelled.  I liken it to a raisin.  All raisins start out as grapes.  Some of the grapes are picked, savored, squeezed for all they are worth, then allowed to dry out.  But, some of you do great jobs of bringing new life to these "sun dried" relationships and breath new life into them.  Yep, much more than just your newsletter is required - a personal touch.  Sometimes, the simple things are what matter.  The secret to a healthy crop of grapes is tending to them and making a lasting impression.  Kudos to all of you that tirelessly work at this each and every day.  

For a little inspiration - visit http://www.crmlearning.com/fish-video

Enjoy!

Scott