Staging Homes for Sale in Winston Salem, NC
Recently I was taking a young lady on a tour of homes for sale in Winston Salem and surrounding towns and decided to make it a project of seeing her reactions in homes with no staging and those that were. It's a proven statistic that more sales come out of a "staged home" than not, so I wasn't trying to test that value, but instead to just see (and hear) the reactions.
In a dated condo, the listing agent had taken only one room, the dining room, and placed a Danish style table with 4 small matching chairs onto the buffed up hardwood flooring.
At each place setting, there was a brightly colored, over-sized plate on a neutral colored place mat. Beside each plate was an unusually large matching knife, 3 pronged fork, and a large spoon. The forks were placed on yet another splash of bold colored cloth napkins at each setting. The centerpiece was a beautiful flower arrangement, which spectacularly brought all the colors together, unifying the entire setting! The windows had regular blinds, but the agent had taken some thick, bold dark red cloth and draped it over a rod at the top and shaped it into a bellowing arrangement of flowing cloth just over the tops of these two windows and slightly down each side about a foot...Well, it was very tasteful and brought the room to a finished look.
Okay, my client's eyes were glued to this room. She walked around it several times, talking about what she wanted in a condo, but never really taking her eyes off the table. With all the homes for sale in Winston Salem, we were here to see this condo only because it was close to her school and across from the park.
There was no other "staging" in this 2 bedroom, one bath condo....so this table was the focal point. As we walked from each room to the other, we had to go past this "Dining Room" of delight! She had wanted a garden, but there was no place for a garden. She had wanted alot of storage, there was only ample storage. She had wanted a washer and dryer in a separate laundry room. There were washer/dryer connections in the small kitchen. The single-pane windows were the old, two-sided "roll out at the bottom", metal types. She had wanted the new "insulated double-pane" types.
That's when it happened. Everything she had wanted didn't seem to matter anymore. She started saying that she could really see herself living here. When she walked to the kitchen, she began saying how it was just perfect. The closet spaces were all she really needed. And then when she said, "I really don't need a garden, I can just grow that flowers in pots!" 
I couldn't help myself, and laughed right out loud! She looked at me as if surprised, but with a big, bright smile also! So I assured her that we will certainly keep this condo in mind as we looked at more homes for sale in Winston Salem.
I wish I had taken a picture of that dining room for you, but didn't have my camera on me. Shame on me for that! We are still looking, and she always mentions that Condo...so it may be the one she ultimately decides to purchase.
...I'll probably have to purchase that dining room furniture from the Agent...Oh Well! Staging is a powerful tool. It was confirmed first hand THAT day!
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