How To Attract Homebuyers on Social Networking Websites

Helping to build a brand for the individual Realty Franchise owner at Area Pro is one of my favorite aspects of my job (Strategic Social Networking Specialist for Area Pro Realty). As a part of helping brokers, I teach them how to attract homebuyers via Facebook, Twitter and other social networking websites.  Here are some strategies and a couple of tools that I use to help our franchise owners attract more business online:

Add a survey to your website or blog.

This tool keeps potential homebuyers thinking, engaged, and actively doing something on your site rather than just browsing through your listings. WuFoo has a great free tool that is as easy as posting a quick snippet of code onto your blog or website to build and manage an online survey.

Add a poll to your Twitter page.

This is a perfect call to action for your Twitter followers that you would like to convert into leads. Tweeting for real estate can be a great way to reach a wide local audience, and again, asking your followers do something makes you stand out from the pack. Twtpoll offers a way to expand your audience even further by allowing users to instantly retweet. (See my blog titled “how to make your listings go viral” to learn more about retweeting.)

Post a YouTube video That Invokes Comments

Did you know YouTube ranks your video on over 200+ factors? That’s right, when you post your video, YouTube takes into account the quality of the video, the comments received, the user rankings, and much more to rank your video.  Posting a great video with lots of feedback can turn your video into a national success. Check out this popular real estate video. Posting videos on YouTube is a great way to capture the emotion of a subject that is important to you, or give tips on an area of real estate that you specialize in.  Your target market can easily communicate with you on subjects that spark their interest and curiosity using either text or video responses. One last tip is to always remember to ask a question if you want a response.

As the Strategic Social Networking Specialist for Area Pro Realty, I provide our team of Real Estate Brokerage Franchise owners with the latest tools, technology, and ideas for making their business a success. We have Real Estate Franchises for Sale, and I'm happy to provide you with any information on how easy it can be to own the most innovative, supportive, and successful Real Estate Franchise in the world.