Doc Gallagher, Steve the Engineer and Your Friend Realtor Bill Cherry
One of the most famous people in the Dallas-Ft. Worth Metroplex is a retired ethics professor from Texas Christian University, W. Neil Gallagher, Ph.D. He calls himself The Money Doctor.
For more than fifteen years, he's been promoting his skills of being able to help people "retire safe, early and happy," and by last count his client base numbered more than twelve thousand.
Every Saturday morning, Doc has an hour long radio program where he helps people understand their personal finances and their personal business. Frequently he has guests stop by who have a particular expertise, and when he does he zeroes in on them. He immediately puts them on the defensive, and it doesn't take the radio audience long to know they're top drawer at what they do, that's why Doc has them on.
Last summer Doc emailed and told me it was time for his audience and him to get to the bottom of why anyone needs a professional real estate agent to help them when they decide it's time to buy or sell. "You guys want a lot of money for your services. How's my audience to know they're going to get their money's worth?" he continued.
"I want you to meet me next Wednesday at 3 at the KAAM-AM station, and we're going to talk about this for an entire hour. Steve will tape the program and it'll be run Saturday. Be prepared for some pretty deep drilling," Doc continued. "My listeners are going to know when this hour is over that you know your stuff, or you're going to crash and burn before their very ears!" ("Before their very ears?"....I chuckled because I knew that was either funny or silly. I wasn't sure which.)
But you see I do have one advantage. I've worked in radio and television and have been a regular public speaker since I was what, fourteen or so? I haven't had stage fright in years, so that was going to be in my favor, and I've been in the real estate business for forty-three years. If I don't know how to over-turn objections by now, too bad. So we did the show, and it was a big hit with Doc's audience.
So here we are. The program is unedited and the station has given me permission to make as many copies as I want. If you as a potential real estate buyer or seller, or as a real estate professional would like a copy, email me your name and address and I'll send the first fifty responders one at no charge. (And as they always said on the radio adventure programs when I was a little boy, "And no salesman will call." I'll also send along the list of questions you should ask every agent before you decide whether or not to retain their services.
BILL CHERRY, DALLAS BROKER-REALTOR. MY 43RD YEAR SELLING TEXAS. 972 380-7347.
Let's say 'hi' on the web at www.billcherrybroker.com
You can get Doc's book, and you should if you anticipate being elderly yourself someday or you have elderly parents right now or soon to be elderly parents. Here's the scoop/
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