If you ever want to understand why the paradigm shift of Web 2.0 Social Media is taking over the advertising, communications, and marketing world, the following post is for you. Written by Innerarchitect.com CEO Susan Hanshaw, the video tells the story of where we are going. As social media marketing strategist, we are often bombarded with naysayers who do not believe in the paradigm shift. These same folks are still utilizing outdated website platforms, email as their main marketing tool, and print advertising for "reach."
Reality shows us that many mass media stalwarts are going away, with over 800 magazines eliminated in 2009. The 70 year old "Gourmet" magazine is the latest failure with parent Conde Nast indicating more to come. Here is Susan's article-consider it a solid piece of evidence that things are changing:
Every week Dean and I meet with a number of companies who are at various levels of exploring social media as a serious marketing channel. More often than not, there is one person in the group that is a bit skeptical about the longevity of this revolution.
Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the world. This kind of development reminds me of the music and cultural revolution of the 1960’s—a transformation that will likely have a long-term impact. Are you ready now to take social media seriously?
4 Comments on Social Media vs. Traditional Media: Are You Ready To Believe Yet?
OCT
06
2009
Dean,
There are always those that are apprehensive to change. We always need to be mindful of how to reach our consumers otherwise we will be finding ourselves in another line of work. Great information.
Dean, I love that video. I sell to a baby boomer crowd in Naples. Most say, "oh, I won't be on Facebook or Tweet" but I tell them you will be. In the meantime, let me sell your home the right way for today's market. Most of my marketing this season will be on how connected I am . We cannot be followers.
Hi Jeremy, well said! You are right in the fact that so many people are afraid of change. What is difficult to understand is when people ignore the paradigm shift and all of the opportunities now available to them. Thanks for the comment!
Hi Marcia, thank you for the encouraging comment. I love that video too! You are stepping into a leadership role within the real estate industry when you take it upon yourself to bring your clients into the paradigm shift that is social media and Web 2.0.
What Realtors are missing is the fantastic opportunities this shift allows AND the opportunity to connect (excuse or reason) with new clients by educating them on how social media (blogging-facebook-twitter-linkedin) would benefit their businesses too. Well done!
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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Dean,
There are always those that are apprehensive to change. We always need to be mindful of how to reach our consumers otherwise we will be finding ourselves in another line of work. Great information.
Jeremy Williams
Keller Williams Realty NE
Kingwood, TX
www.williams4yourhome.com