Seth Godin has a great blog today about online lead generation and whether you should hide your email address and make visitors use a contact form - or promiscuously share your email address.... Many people INCLUDING AR - have decided that the right idea is to NOT share your email address so that you get less spam. Well.... let's see what Seth has to say about that. ### Email contact is like a first date. If you show up with a clipboard and a questionnaire, it's not going to go well, I'm afraid. The object is to earn permission to respond. If you sell something, set up an address like "sales@xyz.com". Put this on your home page, "contact us if you're looking for more information or a price quote." Sure, you'll get a lot of spam, but deleting spam is a lot easier than finding customers. (Hint, ask your IT people to make it a mailto link, with a subject line built in. That way, you can use the subject line to find the good email). Read the whole thing, or subscribe to his blog and get updates by email, at: http://sethgodin.typepad.com/seths_blog/2009/10/promiscuous-dispersal-of-your-email-address.html
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA
I read Seth everyday and I agree with him. . we somehow lost the #1 rule of engagement trying to become 'The Source" . . make it easier for them to contact you . . not harder
Oct 06, 2009 11:14 PM
Service Areas
Real Estate Resources
Recent Posts
Real Estate Best Practices
over 13 years ago
This Mortgage Loan Officer is a former RE/MAX Agent, Realtor, Webmaster, Trainer, Speaker, Lead Generating Fool and Blogging Junkie... : )
Comments(1)