This week my assistant and I staged a phenomenal home in the luxury Kiawah Island market.  The agent, Lucie Jones of Dunes Properties, and I have worked together before.  The last home we worked together on defied odds and sold in 4 months (the average DOM in this community is over a year - and there are currently 8 years worth of inventory on the market last I had heard).  The moment she took this new listing she knew that we would be working together again.... As we walked through the home - a secondary home for the owners who lived in another state - it was clear that the home had been in their possession for many years and hadn't been updated in some time.  The overall bones of the home were fabulous, however!

The biggest problem, in my opinion actually was in the master suite - it did not feel at all masterful.  With a $1,000,000 plus price tag, that seems a minimum requirement.  Here are the problems that I viewed with the room....

 

 

The queen sized bed shoved into the corner with only one night stand did not feel cozy for a million dollar luxury beach house. The problem seemed to be that there were no other walls to move the bed against without moving the bed under a set of windows.  To top it off, the wall that made the most sense of moving the bed to (second set of photos) was unbalanced.  The windows were not evenly distributed along the wall and simply moving the bed there would have felt awkward.... so, what to do?

(old dark photos removed for newly taken photos)

 

 

Now I wish we had finished this home earlier in the day, and hopefully we'll have the opportunity to go back to this gated community to take additonal after photos, but you can see the amazing change.  We swapped the queen sized bed for a king, hung some curtains to create a solid wall where there were unbalanced windows (only losing a view of the neighbor's back yard), and creating a masterful luxurious setting.  Much of the furniture that had been in this room was used in other parts of the home, the rest was either picked up by family members or donated to habitat.

Overall the change only costs a few hundred dollars, but what was the return on investment for the sellers? 

How would potential buyers have responded to the thought of spending a million dollars on a home where the master bed was shoved in a corner?  A king sized bed was out of the question with the previous layout.

Today, the views and open and expansive space is the first thing buyers will see when they walk into this space.... the agents for this property are thrilled and I'm hoping to receive positive comments after the brokers open house today....

 

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First Impressions Home Staging & Interior ReDesign is a nationally award winning company owned and operated in Summerville, SC a suburb of Charleston, SC.  We provide high quality staging for both occupied and vacant homes in the greater surrounding areas and beyond!  For more information please visit, www.WeStageSC.com.  If you are interested in learning about making Home Staging your profession, please visit, www.StagingAndRedesign.com for more information.

 
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12 Comments on Finding the luxury in a master suite of a million dollar listing.....

OCT
07
Outside Blog

WOW! That room has done a complete 180!! Looks great!

3:07pm • #1
1 Featured Post Localism Sponsor

Good job!  Really makes a difference.  I always encourage my sellers to consider staging if their decorating doesn't really support the sales price they want to achieve. 

3:18pm • #2

Hi Melissa,  Your solution was perfect!  Having the larger king sized bed in this room and the drama of the curtains behind it really look wonderful.  The room looks spacious and luxurious now, where as before it looked like a collection of cast-off furniture and only a place to sleep, not a place to dream.

6:48pm • #3

Wow! The "before" photos did not look like an upscale house... good job!

6:59pm • #4
141,085 Points Outside Blog

Very nice work Melissa. The B and A's really tell a story here. 

7:12pm • #5
214,815 Points 6 Featured Posts Outside Blog

thank you for the positive reviews!  Diana - sleep not dream... love it!

8:54pm • #6

Before, it was a room to exist in. Now it's a room to enjoy! Wonderful! I especially like the curtain "headboard." It's lovely.

9:49pm • #7

Definitely an improvement Melissa!  Looks great - love the way you made it a haven for the new owners to identify with!

11:39pm • #8
OCT
08
184,739 Points 4 Featured Posts Outside Blog

I love how the bedroom turned out, Melissa.  The use of the drapes was perfect.

Congratulations. Your home staging is being featured in the group Staging Before & After Pictures.

Kathy

7:32am • #9

Oh, you will get rave reviews - no problem.  What a wonderful solution to this unbalanced bedroom - I bet the homeowners wished they would've hired you sooner to help them with their bedroom dilemma.  Adding curtains to a room makes it look so luxurious, it is the best and final touch as far as I'm concerned.  Nice job!

2:07pm • #10
OCT
09
3 Featured Posts

Using curtains as a headboard is always one of my favorite ideas when doing an inexpensive 'fix'.   The 'before' bed looked like it belonged in a kids room....and removing the blue Lay-Z-Boy certainly upgraded the room!

7:37am • #11
2 Featured Posts

Now, that looks like a million-dollar master bedroom....or a suite in a 5-Star resort!  Love the way you solved the bed placement dilemma by using drapes.  Excellent job!

3:50pm • #12

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Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

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