As I do more research in focusing on which training/ direction I need to go for 2010, here's what I find... Most real estate workshops, training and seminars focus on the "How-To's". I see that it could be the root of problems as to why most real estate agents fail in this business. Sincerely I do. If you stay with me until the rest of the post, I may be able to help you unveil your potential and see how you could still be the authentic YOU, be passionate about what you do and perhaps earn a dollar or two.

Recently, I spoke to Kathy Eppley - a real estate trainer here in the Dallas TX area. Her company is Astound Yourself! and her background is in law of attraction and business transformation. I am sure you would say, "Yeah... I know all about this Law of Attraction, Law of Abundance and I don't need any of this anymore". What little time Kathy has spoke to me in the past weekend really opened up my mind to a whole new ME.

This post is NOT about Kathy. But I really need to give credit to where it belongs. That's why I talked about Kathy. What's more interesting is What Kathy told me and how you too, can use some of these tips to stop and think in your business. See how it could apply to you.

I know whom I am in this world. But the world tells me that if I do not have a Promoter personality, it may be challenging for me to succeed in this world. I really want to be known as the Behind-The-Scenes person and don't ever give me credit for the things I do although my love language is Words of Affirmation. That's my personality. But do you see how the message may be conflicting in this Self-Promoting world? In fact, publishing clients' testimonials are challenging for me. I would tell my clients, please dont talk about me but instead share with others how you see me fit in your real estate success and tell them specifically how I helped. I do not like spotlights. In fact, I will melt if you put me there long enough.

So, I find myself very different in this sales world. I really had doomed myself for mediocre success because I can't "sell". What Kathy brought to my attention is this:

There are 4 major types of personalities out there. Promoter, Controller, Amiable and Analytical. Based on my website and blog, she clearly note that I am analytical (from my engineering background) and amiable. She also said that in this world, there are always going to be people who are drawn to certain personalities more than others. In any given situation, 20-25% of people would want to work with an agent with my Amiable/ Analytical personality. The no-nonsense type but still very personable. But when it comes to "promoting" myself, I suck. She taught me to accept myself for whom I am and instead use my personality to effectively create a Marketing Message to authentically describe whom I am.

The 20-25% of people who are seeking for an agent with my personality will be drawn to that Marketing Message, while another 20-25% would be drawn to your specific quality.

That was when it clearly strike, no wonder why some friends do not do business with some friends - even though they are good friends. We get our feelings hurt but after I understand it, it becomes so much more clearer that it has nothing to do with my ability to take a transaction from meeting the client to closing on the property.

Some people are just drawn more to some personalities than others. Some view some priorities higher than others. So, every day now, I spend just a few minutes in the morning before I do anything else to learn more about ME and how I fit in this sales world. Kathy said, Salesmanship has nothing to do with selling. It's taking your skill and matching it to the right client. The selling and the how-to's will slowly unfold themselves if we just allow ourselves the opportunity of knowing ourselves. We, as agents have been focusing on the How-To's far too long. We focus on how to get things done but in the first place, we didn't evaluate if it is the right fit for us to begin with.

You may agree with me or you may not. But knowing the How-To's will come naturally once you know whom you are and what types of clients will be drawn to work with you. The reality is that you cannot serve EVERYONE. If you are like me at all, you want significance and value in the business relationships you create. So, I will feel horrible when I serve a client who just wants to get down to business and move on. I've been in 1 transaction like that, and until today, I never felt good. No matter how clients feel, I too want to know I have made a difference.

Hence, find out more about yourself today. Then, create a Marketing Message to authentically describe you. Don't be the local expert that want to serve a large geographical area to a large audience. In the end, you become the general agent. Be the Authentic You!

If you agree with me, please leave your comments. I really want to read your thoughts.

If you don't agree with me, that's okay too. I love a healthy disagreement. I welcome them.

If you have a marketing message to share, please do that. You are too awesome not to be shared on Active Rain.

To get to know more about Kathy and what she does, visit her Active Rain blog and please welcome her as she will begin to create more significance here on AR. This is the least I can do for someone significant in my life that will take it to the next level. Go Kathy!

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Contact:

Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com

Super-serving Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area communities and other surrounding areas.

Copyright © 2009 by Loreena Yeo (3:16 team REALTY).
Authentically YOU!