Hello Everyone,

Tough Market Home Selling Expert - Ross Quintana In this slower market many people are lowering the prices to attract buyers. The question is, does lowering the price bring buyers. The answer is tricky.

Reducing the Price Isn't the only Strategy in This MarketIn a active market lowering the price can attract buyers in your price bracket, and lowering the price to a different price bracket will also bring new buyers. The difference is that lowering the price in your price bracket, say 200-225k will make your home more attractive to buyers who have probably already seen your home but didn't have much interest. The first filter is will the home work for them, the second filter is how attractive is the price. Changing prices int he same bracket only helps you attract people who made it past the first question and then were turned off by the price.

In a market where there are fewer buyers, you may reduce the price within your bracket and see nothing. In times when people may not be able to give up much, I wouldn't just suggest lowering the price to sell te home. If the lower price will attract buyers do it, but if more time is what is needed and you need to wait for new buyers to enter your price range, then reducing the price would be a waste. The only affect it has at that point is to change how attractive you are compared to your competition. If you are already attractive don't spend the money for nothing when all you need is to wait for more buyers.

Pricing can be tricky in this market, You should always hire a professional with a track record of selling homes in a tough market. If you or anyone you know needs the help of a professional call us 509-362-1966 and we can guide you through this market safely.

 
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5 Comments on Does Lowering the Price Always Bring a Buyer?

OCT
08
280,313 Points Outside Blog

Interesting analysis.     Thanks for sharing.

4:00pm • #1
460,167 Points 3 Featured Posts Outside Blog

Ross...this is some of the things I try to get my sellers to understand...Dropping a price $5000 when you are listed at over $300 won't bring a second glance.  

4:19pm • #2
449,778 Points 9 Featured Posts Localism Sponsor Outside Blog

Ross:  Pricing is such a science.  Too bad REO agents or asset managers don't know how to price correctly.  They price insanely low and get everyone's hopes up that a house is worth $50K less than it really is.  Ugh!

8:44pm • #3
DEC
03
Outside Blog

Ross, I wonder if I might interject a thought.  If your house is not selling and it's been on the market for 3 months, it seems to me that it's most likely because it's over priced for the market.  As agents, we cannot control the market, buyer interest, or the location of a particular home, but we can influence the price it is listed at.  And in a market that has been seeing, at best, a flat-line of home's values, I would venture to guess that you will have better luck lowering the price (whether that be $5,000 or $50,000) than hoping that a not-so-picky-about-price buyer comes along.  Those seem to be very few and far between these days.

4:14pm • #4
DEC
17

Yeah, the best way to test the pricing is to make a lower offer, but you should only do it if you are both willing to lose the home to another bidder or if you are an investor.

2:44pm • #5

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Spokane Real Estate - Ross Quintana

Spokane, WA

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