Have you ever read the L.L. Bean Credo? Boy do they understand the meaning of service!
"A customer is the most important person in this office ~ in person or by mail.
A customer is not dependent on us, we are dependent on him.
A customer is not an interruption to our work; he is the purpose of it. We are not doing a favor by serving him; he is doing us a favor by giving us the opportunity to do so...."
We could all learn something from L.L. Bean !
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