Originally, I had intended this post to be about the DOJ's complaint against NAR and its impact on the future of the MLS. I'd seen plenty of commentary on the subject and thought it would be worth tackling. Then I read the complaint; to my mind, it's fairly narrow in focus and applies only to what seems like a remarkably short-sighted decision by NAR in regards to access to MLS data.

But that still leaves the wider topic of access to the MLS, the purpose of the MLS and my contention that the MLS creates, not stifles, a competitive environment. Brokers, no matter what the size of their company, are able to participate in the MLS by paying the membership dues. Companies with alternative business plans, including some sites that target unrepresented sellers, are able to participate simply by paying the dues.

Let's take one quick step back. At its heart, the Multiple Listing Service is an interbroker marketing tool that displays homes listed for sale by participating members. In some areas the brokers own the MLS but in most, including Phoenix, the MLS is owned by the local associations. The key to the entire system is the offer of cooperation, of compensation, between brokers. It is this offer of compensation which compels us as real estate professionals to participate.

And that is why an offer of compensation is compulsory, though not standardized - there have been $1 co-brokes offered in the Phoenix-area MLS in the past. These offers of compensation, just like commissions, are not regulated by anything more than market mechanics.

Some have pointed to the MLS as proof of real-estate companies' "monopoly" over listing data. It's nothing of the sort, no more than your local Checker Auto has a "monopoly" over spare automobile parts because they have access to a computer database listing parts available nationwide, no more than your local stock broker has a "monopoly" over bond rate data because they have an internal database tied into other bond houses.

It's only viewed as a "monopoly" by those who don't want to meet the requirements of participation - a real estate license and a willingness to pay the MLS membership fees. This crowd's argument is akin to someone selling their couch at a garage sale demanding their property be listed on the floor at the Roomstore.

If there were a dollar to be made in supporting such a position, I'm certain someone would do so. But there's not. But there is a dollar to be made in offering alternatives to the Multiple Listing Service ... and Dave Barry is reaching for it with both hands with his Open MLS initiative.

There are multiple sources for detailed information on the Open MLS so I won't repeat them all here (i will say Barry runs high and loose with his definition of "illegal" but rhetoric is rhetoric). But the basic premise is compelling sellers to list their homes on a nationwide listings database - a prettier craiglist, for the most part - which would be operated by a company receiving compensation for operating costs. (There is the dollar to be made.)

The ballot initiatives Barry has sponsored don't indicate the seller will be compelled to list their homes - the phrasing is that we evil real-estate agents can't hide these listings in MLSs with thousands and thousands of members, without mentioning the seller ultimately decides how and where a home is listed. But that wouldn't sell nearly as well. Neither would indicating the simpler solution, should he really believe requiring NAR membership is the issue - turn the MLS over to the brokers.

And what's glaring in its absence in the Open MLS is the offer of compensation between cooperating brokers.

Which isn't an issue, so long as the buyers are paying their buyers' agents out of pocket.

Which isn't an issue, so long as the buyers can afford to pay for said representation, no matter what the cost - flat fee, percentage of sales price, ArchCard dollars, whatever.

Of course, many buyers struggle to come up with the closing costs and down payment needed to purchase a home, much less pay for professional representation. So with an Open MLS, where the buyers are paying their agents directly, it won't be unusual to see buyers going without representation as they purchase a home.

And there's nothing wrong with thousands of unrepresented buyers running around, right? While marginally better than in the days pre-Ralph Nader, when buyers assumed they were represented only to learn they were not, we would in essence be dropping back to the pre-buyer agency, pre-Nader period again.

One step allegedly forward, three steps unquestionably back.

Looping back to DOJ v. NAR, there has been much hand-wringing about what would happen should the Justice Department step in a force NAR to relinquish control of the MLS. I don't believe the world would end - broker-owned MLSs seem to operate just fine in other areas.

For all the rhetoric about the public at large being harmed because of the exclusion of non-member listed homes not being included in the MLS, the MLS benefits the public at large.

The MLS provides smaller companies a platform through which to advertise their properties; without the MLS, without such a public stage, it's more than likely many of these properties being listed with smaller brokers will fall through the cracks.

The MLS provides buyers a fairly comprehensive list of homes available on the market. Not all homes will be included - some will be sold by unrepresented sellers, others will be listed as "exclusives," generally by sellers looking to save a few dollars on commission by not offering compensation to cooperating agents. And while the Open MLS proponents will point to these as examples where the system fails, they fail to recognize that is the sellers themselves deciding the fate of their property through the choices the make.

The MLS provides sellers an opportunity to market their homes in front of thousands of agents and thousands of buyers who receive automated listings and search Realtor.com and other listings portals, exposure you can't get with a newspaper ad and a yard sign.

These are the facts that are overlooked in the Open MLS debate. But there's no need to let the facts stand in the way when there's a dollar to be made in the supposed name of the public good.

 

20 Comments on Bigfoot, Open MLS and other myths

OCT
06
2006
185,750 Points 28 Featured Posts Outside Blog
Whoa-your comments are so spot-on!  I wish CNN would interview guys like you when they write their stories so the Realtor perspective might actually be heard-and perhaps become clear!  Thank you-
7:47pm • #1
17 Featured Posts
HERE HERE!!  The MLS was created to promote broker reciprocity.  It was NOT intended to be a public utility!!
7:59pm • #2
173,365 Points 4 Featured Posts Outside Blog
I think we are going to see more and more Buyers compensating Brokers through Buyer Broker Exclusive Employment Agreements, and hence being more selective about who represents them, just as Sellers are becoming more selective about the Listing Brokers
8:05pm • #3
26 Featured Posts

I hope you're right, Suzanne ... though I don't object to those folks who have fallen for the adorable beagle, I definitely think buyers should be more selective.

Making the leap to a higher percentage of buyers signing the buyer broker agreement may take some work, though ... I still see and hear from many buyers who are looking on their own, or calling on signs until they find the right deal. Is it in their best interest? Probably not. Do the bulk seem to care? Probably not.

Thanks also to Leigh and Lisa ... let CNN know I'm ready when they are. :-)

11:14pm • #4
262,163 Points 67 Featured Posts Localism Sponsor Outside Blog
Brilliant. I read this and the one you linked to.You have put a lot of thought into this and write quite well. bravo. You make excellent points and in addition to the (quite perfect) "unrepresented seller" (vs. fsbo) verbiage, your points on the blah-blah of this whole debacle ... well, I am impressed. Thank you.
11:59pm • #5
OCT
07
2006
1 Featured Post
Excactly, we have to get licensed and sometimes join a board to get access to the MLS.  It is our "broker reciprocity tool", AND THAT IS IT.  The public can search Realtor.com, and so on.
7:41am • #6
1 Featured Post
Umm let's see...the MLS is a tool for brokers and their agents that is run by the various local Realtor boards. Now, the "discount brokers" and FSBOs want in, even though they are not Realtors and in many cases are not even qualified and licensed to sell real estate and when they are told to go to hell, they sue. I'm failing to see the reason why FSBOs and "discount brokers" should be allowed in.
10:09am • #7
26 Featured Posts

You know, Kevin, as I'm reading the responses and thinking about it even more, I'm starting to wonders if REALTORS are becoming the unintentional victim of their own branding when it comes to the MLS.

Think about other industries that have such an internal tool. Do you know the name of any of them? Does anyone? But everyone down to my beagle knows "the MLS" to the point where it's fairly common to hear a seller say "the MLS will sell my home."

Pound home the MLS concept enough and people will lose sight of two facts: 1) Agents still sell homes, even if they are in the MLS - through photos, descriptions, all of the little touches that get someone to look at THIS 3/2/2-car garage vs. THAT 3/2/2-car garage. And 2) Such a "powerful" too shouldn't be a public utility because it has no utility to the public without the offer of compensation to cooperating brokers.

10:14am • #8
144,268 Points 23 Featured Posts Outside Blog
Well said my cross-town friend, well said...
10:53am • #9
OCT
08
2006
18 Featured Posts
Ade HouseGreat post, Jonathan! And so many good comments. As to the branding, you are correct, too. It allowed some virtual brokerages to ride on the coattails, like "MLS for Owners." Now our local MLS has forbidden that usage but "grandfathered" existing variances of the MLS name. Too late, the cats out of the bag!
1:32am • #10
OCT
10
2006

Informative post, Jonathan - but I think you hit the nail on the head in your comment (in the Comments section):

"I'm starting to wonders if REALTORS are becoming the unintentional victim of their own branding when it comes to the MLS."

I'm gonna mention that in my blog.  Good stuff.

Tyler Sookochoff
12:02pm • #11
Hmm. No trackbacks or linking for guests? Then here's my post.
Tyler Sookochoff
12:34pm • #12
APR
28
2007
I agree with you that a lot of people say the openmls should be free, but they're not. I finally got fed up and created a truly free site. Now if i can find a way of getting people to list they're homes. Anyone have any ideas. I call it http://www.theopenmls.com
john
7:21pm • #14
MAY
29
2007

Open MLS vs Cheap MLS

No Matter which way it goes people will be able to save money.  Listing on MLS without the hastle of all the professional Realtor facade that really winds up costing more than its worth.

Things have come a long way since the old days when you drove to the town and let the Broker show you around.

It was either that or the newspaper and tiny text.

Finally real estate catches up.

People are saving $ no myth.

10:04pm • #15
JUL
07
2007
I agree with you on the concern of the open mls allowing anyone to post freely. I'm in the process of creating a system that will verify if the poster is a licensed Realtor or not and give a warning if the person posting is not. I'm a Realtor myself and am fed up with paying high prices to an mls and then dues that pay for Realtor.com. Then with Realtor.com wants more money to correct any wrong information that it may post like properties with no pictures.
Owner of theopenmls.com
7:48pm • #16
OCT
18
2007
What is the point of an Open MLS?  You can already <a href="http://www.congressrealty.com">list on the mls</a> for a few hundred bucks (flat fee).  All commissions are negotiable.  I agree that at one point everyone was charging 6 percent, but now there are many options that cost less.
Dane Coborn
3:52pm • #17
What is the point of an Open MLS?  You can already list on the mls for a few hundred bucks (flat fee).  All commissions are negotiable.  I agree that at one point everyone was charging 6 percent, but now there are many options that cost less.
Dane Coborn
3:54pm • #18
MAY
24
2008

How bout this free MLS site?  You can get on the MLS for $69 bucks...lol here it is.

flat fee mls Connecticut

2:34am • #19
AUG
23

couple of things i disagree with

1. A buyer contacting listing agents and searching on their own is better off.  lets look in the mirror. When you double end the deal you are more motivated to get the buyer into the home. when a realtor wants to cobroke. you are less receptive. its not right. its just the way it is.

2. 2 things sell property, price and MLS.. the correct price, and placed on MLS, the property can have pictures upside down and people will want it.  usually. 

 

So if buyer don't need buyers agents

and listing is nothing more than priceing and placeing on MLS. 

how would an open mls be with out agents? without middlemen? i think it would turn into something like the stock market. there will be less ambiguity with price because there will be one less piece of friction between buyer and seller. 

if an agent is needed. i think it would be enough as a consultant. like a lawyer. As we learned from crowndsourcing, the consumer wants to participate. Handholding is a thing of the past

this is the future of real estate. Open MLS and a free market

 

 

freeltor
1:47am • #20

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Jonathan Dalton

Glendale, AZ

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RE/MAX Desert Showcase

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Phoenix Arizona Real Estate Blog, presented by Jonathan Dalton of RE/MAX Desert Showcase and Dalton's Arizona Homes. Check back often for market analysis and general thoughts on the state of real estate in Maricopa County. Free listings search with no registration!


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