Courtesy Twitter Wiki

What does viral word of mouth exposure for a blog post look like? It happens when you use bit.ly, url shortener, to spread the word about your article on all of your social networks like facebook, Twitter, LinkedIn. Viral happens when:

• You write solid, helpful content that provides value to your readers
• An influential Twitterer like Twitter_Tips ReTweets your article
• You leave your content on all of your social networks

The Results

The following article "Twitter Strategies: #FollowFriday To Recognize & Attract New Followers" written September 25, 2009 was RT today (Oct 9)  by Twitter_Tips and broadcast to his/her followers: 137,099. The article has 385 page views with 7 1/2 hours to go before the end of the day. I hope this helps you understand a tip about Twitter and one about viral marketing on Twitter.

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Do you understand how to use Twitter’s #FollowFriday hashtag event? There are many strategies involved before beginning your Twitter account and many once you have started. One of the best Twitter strategies is to participate in what is called #FollowFriday.

What is #FollowFriday?

#FollowFriday is a hastag group event that happens every Friday. The mission of #FollowFriday is to help people discover new Twitterers to follow. It is not only a rather social event but it is also a strategic tool.

Benefits of #FollowFriday

• Testimonials: by asking people to follow your follower(s) you are providing them with a testimonial
• Value: you add value to your network by making people aware of valuable resources (other Twitterers)
• Networking: by providing a #FollowFriday recognition for someone you are opening the lines of communcation for others to thank you, contact you for information, or ask you a question

#1 #FollowFriday Tip

If you want to get noticed, provide the best value for your network, and create a new stream of followers for you:

• Do NOT do this- .@deansguide .@susanhanshaw .@innerarchitect #Followfriday. This is lame and does NOT give anyone a reason to follow these people
• DO THIS: “If u want great soc media info #Followfriday .@deansguide .@susanhanshaw .@innerarchitect” Simply put, you want to write a short description about why people should follow your friends. Give them a reason and be creative. This is like writing ad copy for the very short attention span person.