Or more importantly, where do you want to? 

I am a lover of modern architecture, I can spend hours pouring over "shelter" magazines.  My favorites?  Dwell tops the list, followed quickly by Metropolitan Home. . .  I adore flipping through the glossy pages filled with clean, modern rooms boasting large expanses of glass. These rooms evoke the indoor/ outdoor lifestyle that I love.  Natural light pours through the windows and illuminates the sleek modern furnishings that make my heart beat a little faster.

I have such respect and appreciation for these architectural gems that meld beautifully into the landscape and cradle their occupants in concrete and glass.  I quickly envision myself, coffee in hand, gazing out over a wooded ravine, polished concrete under my feet being warmed by the sun.  I see myself welcoming guests into the open kitchen devoid of artificial ornamentation and instead warmed by the patina of natural materials juxtaposed against industrial steel beams that support a soaring ceiling. To me, my perfect life can be lived in this modern setting. 

I know that glossy magazines are not real life, I know that stylists have carefully composed every shot. . .but I don't care.  I love those houses and I crave the lifestyle they represent.  The "stage" is set and I quickly "buy" the product. 

A properly merchandised and marketed home has the same emotional impact on a buyer.  Through online and print media they are introduced to the life they are striving for. Those images entice them to visit the property and that visit fulfills a dream or pushes them to keep searching.

We don't live like the homes in the magazines, for many a treadmill in the bedroom is reality, for others a desk in the dining room is their home office.  But when it is time to sell, don't make buyers wade through your reality, give them their fantasy!