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Google Trends Labs shows you what people search for in your area

Have you tried this great Google tool yet? Google Trends Labs lets you search, find, and compare keyword search terms with others to see which ones are being searched for most.

Here's an example from my area comparing: "Knoxville Real Estate", "Knoxville TN Real Estate" and "Knoxville Homes For Sale"

knoxville tn real estate, knoxville real estate, and knoxville homes for sale

The blue line above represents Google searches within the US for the keywords, "Knoxville Real Estate" which form the baseline at 1.00

The red line is for "Knoxville TN Real Estate which scored 0.45 or less than half the top keywords rank.

Last is the term, "Knoxville Homes For Sale" which is the keyword set the salesman below told me was the top search term for my area and it ranked 0.39

These results are for searches done within the United States for the year 2009. You can ask Google Trends Labs for most any combination of areas and time periods. Since I believe most of my searches originate in the US that was what I was most interested in.

I found this tool by accident while looking for most used keywords for real estate in my area. I had one of "those salesmen" call me several times trying to sell the proverbial "latest and greatest" keyword oriented website. Looks like Googles results above doesn't support his story.

Here's what Google says about their new tool:

"1. How does Google Trends work? Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time.

We then show you a graph with the results – our Search Volume Index graph. Located beneath the Search Volume Index graph is our News reference volume graph. This graph shows you the number of times your topic appeared in Google News stories.

When Google Trends detects a spike in the volume of news stories for a particular search term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike.

Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future. Below the search and news volume graphs, Trends displays the top regions, cities, and languages in which people searched for the first search term you entered."

Pretty cool stuff from our friends at Google.

Jim Lee, CRS, ABR, GRI, ACRE, NAR Certified e-PRO Trainer
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Realty Executives Associates, Knoxville, Tennessee
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Posted by Jim Lee, Knoxville Tennessee Realtor® on 10/10/2009 08:23 AM

Comments (90)

Google in the Technology and Tools Channel

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Originally posted at: Knoxville Tennessee real estate: Google Trends Labs shows you what people search for in your area

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90 Comments on Google Trends Labs shows you what people search for in your area

OCT

Jim, that is very cool! I'm going to bookmark this and play with it later tonight. Thanks for sharing!

I am always looking for good keyword searches so I am going to give this a try - Thanks!

Hi Jim,

Yes Google Trends is a good tool to use for competitve market analysis.

Thanks cool, I'll go check it out. Thanks for sharing.

I've been using this as well as some other keyword tools. I use another one that is a lot more detailed, but it is expensive.

Jim, Thanks for the update on Google, this is an area I haven't look at yet. Also, I hadn't heard from / about you in some time. Nice to see your name and face again!

Jim,

Great tool...I'm trying it right now.

Thanks for sharing!

I'm off to it to check it out. Thanks Jim.

Very cool stuff - I am going to go check that out!

Jim - Very cool, I'll definitely have to check this out. Thanks for sharing!

I tried it, but it's not giving me a response. It keeps saying clent entered illegal search, or bad search....

Jim...

Thanks for this useful tip. I like to keep an eye on my terms and this will help a lot!

This doesn't really make too much sense to me. I'll have to play with it some more. Good starter post for me to investigate further.

Jim,

Thanks for the info. I have of late let myself slip from using the Google tools. Maybe your post will get me going, especially with the keyword help.

Richard

Hi Jim ~ Now this is a tool I didn't know about. I was just about to shut down my computer - I guess that will have to wait now! Thanks for the tip. Love anything Google, off to check it out right away!

Denise

Good stuff Jim. Did AR pay you to post this? Come on now....you can tell Uncle Bryant :)

Jim, I attended Raincamp in Seattle and was looking for some help applying all I got. This post really helps, I'll be going to the site next.

Dan

Jim,

Good information, I'm checking this out right now.

Jim,

Every search term I entered came up not enough search history or something like that.

What happened?

Jim, How nice of you to share! This is a great tip.. Google seems to always be coming up with helpful stuff and there's no big announcements anywhere. If I wasn't an Active Rain member and had read your blog, I would not know about it... Thank you!

Hey Bryant,

Because of the economic crisis AR has cut way back on their paid bloggers. I've just been working for them part time this year so haven't done many posts.

Deborah, you need to enter multiple search terms, i.e. "canton real estate, canton oh real estate, canton homes for sale" and it will show you which keywords get the most searches. It's "canton real estate" by a wide margin, "canton oh real estate" didn't even register, and "Canton home for sale" was a distant second.

BTW, anyone else going to NAR San Diego? I'm there the 10th through the 16th.

Hi Jim~ Thanks for passing this along. I will check it out later on!

Jim, I am bookmarking this post to review more thoroughly tomorrow. Thanks for sharing,

This looks like a cool tool. Google has some great stuff to use. Thanks for the link and Info.

Hey, Jim! This was fun! I searched numerous key words, as well as my own name....interesting. I also recenlty discovered the "Google Webmasters" Channel on You Tube. Lots of good info there, as well. Thanks for sharing "Google Trends." It's definitely one of those resources to keep handy!

Looks like a great tool, will have to try it out. Thank ou for sharing

Jim... this is great information... thanks for sharing this. And PS... people will be surprised in some cases on what key words are search more than others. This will help. thanks

jeff belonger

Can't wait to check this out .. thank you!!!!

I think I'll check this out. I appreciate your taking the time to make us aware of this.

Patricia

Jim-thanks for passing this along. I receive calls every week trying to sell me their services for this but Google works for me.

The sharing never stops here on Active Rain. Jim thank you sooo much for sharing this. I am definitely going to check this out. Have a great weekend. Great post.

Jim - WOW!! What GREAT information!! Thanks for pointing me in the Google Trends direction.....I've been busy fixing my tags ever since I read it earlier this evening. :)

Jim, this seems pretty cool. I'm going to bookmark this and check it out later when I have some more time to read through it thoroughly. I have thought about what search terms are being used in my area and now I may find the answer. Thanks for passing on the info.

Jim:

I wondered who else but you represented the Knoxville area? I clicked on the post and sure enough it was you. How are you? Thanks for the information. Those crazy salesmen call me too all the time.

Hi Jim -- Thanks so much for sharing, I'm off to the races to check it out. Very cool indeed.

This looks great Jim.. Thanks for sharing and I will check it out.

Thank you. I just looked into this. Very interesting.

Thanks for sharing this useful information. I'll have to check it out to see how people are searching and how I can be found.

Very neat, can't wait to start playing around with it and see what happens! bet that salesman's jaw dropped when you informed him what you found, LOL!

I've used Google Keyword Tool for something similar but love the idea of a simple graph for the same information.

OCT

Hi Jim - I like that they also include Google News stories in their data. That's an area that is often overlooked in research.

This is my project for tomorrow. Very timely. Thanks for the reminder!

I look forward to trying this out. Thanks for the heads up!

Thanks for sharing this new tool with us. I am glad that it is working for you. Another glass of Google Juice

Thanks for sharing Jim! I will play with Google tools in a bit.

I am popping in here to bookmark! I will play with it at a little later date so thanks for the share!

Great tip Jim! This is a bookmark - thank you!

I am so going to start using this...thanks

Jim, thanks for showing me google trends lab. I immediately opened up a new window and started using it! It's addictive

thanks for the information-- I am off to check it out!

Funny, the people who have commented about having problems with it, etc. - they tend to be ones without a picture.

Hmmm, I wonder, could those two things be related?

Good tip, Lee. Thanks.

Once again I am forced to recognize that others are WAY ahead of me in utilizing the web and its features and tools. I now have to go out and learn all about this new (to me) tool.

I appreciate this post and others like it that keep me moving.

"This is a great time to buy a house!"

Akron, Ohio

Very useful information - thank you. This answers a question I've been asking for some time.

I don't see how this tells me what they are searching for in a specific area. I see searches for a specific area name in the US. Is there a way to drill down to searches made from within a particular state or metropolitian area?

Excellent tip Jim! I have multiple ways I check on the keyword searches but have not used this one!

Hi Jim. Very helpful information. Thanks for the post.

I guess we are too small. When I tried it out it came back and said that there was not enough search volume to produce graphs. Our entire county only has about 27000 people so there are some things that don't work for us here. It's interesting information though.

Thanks for this lead! I'm going to try it and see what might be incorporated in my area.

Hey Jim-

Thanks for sharing. That's good stuff, especially for a rookie to AR like me!

Very cool looking tool. It would certainly help select key words. Google has so many good tools.

Thanks Jim, that's a cool tool.

Active rain has paid bloggers? What's the deal with that?

Hi Jim, Pretty cool stuff. I'm off to check it out !

mine said the same not enough search inforamtion to produce graphs... for my area... homer alaska came up but ot real estate in homer alaska... nor did my company bay realty come up... but it was great information and maybe one day???

Jim

Thank you for the information on Google. I'll need to check this out. Thanks again.

Thanks for the tip. I am off to check it out.

Thank you for the tip!

Awesome info. Thanks!

Thanks Jim, this will help me fine tune my Adwords campaigns!

Jim, this is great stuff, thanks so much for sharing.

Hey thanks so much for this post....I'm happy to know this.

Patricia

Hey thanks so much for this post....I'm happy to know this.

Patricia

Jim, Thank you for the information about Google Trends. It will be very helpful in deciding which terms to use in blogs.

Jim - This is a terrific SEO tool - I need to use it for some of my long-tail keywords.

Thanks Jim this stuff can be very handy, just switching a few words can make a huge difference and advertising can be very profitable or a waste of money because of one word.

Antonio

OCT

Jim thanks for the post. I thought their keyword tool was the only p\one you could use to get this type of information. This will definitely be helpful in determining how to optimize my page.

Jim,

WOW!!! I checked my sales area and was surprised at the result... I'm changing my KEYWORDS today!

Thanks for this great info!

Kathy Opatka

Jim, very interesting! It's amazing how many search terms I used that didn't show ANY results! It apparently doesn't like the state behind the city in the search terms as well. Makes me rethink the tags I put in...thanks for sharing!

Google provides some amazing tools to help people with their Search Engine Optimization. This is a great resource, and the best part is it's FREE! Can't get any better than that. Thanks for the post!

I left your page up until I got a chance to try it. Very nice. It is clear to me now where the high traffic words are terribly distinct from the long tail. Thanks!

Oops, just did a check using only the long tail words and got following response:

Your terms xx xx xx do not have enough search volume to show graphs.

Bummer, time to look for some new words!!!!!!!!

Thanks for the tip! Off to check it out now!

Nice, on the list of links to get to...

OCT

I love Google. They are so creative...

Wow Jim. This will be very useful to me down the line.

Hi Jim - I just found out about Google trends a few days ago and so far it's helped a lot with choosing the right keywords. Another great tool!

Jim, fabulous information. I normally just do the keyword search and then write down the search numbers behind the keyword for my reference. Obviously the most searched down to the lesser for each word. I'll give it a test drive to see if we come up with the same results, we should!

OCT

Jim, I'm addicted to the tool! It's very interesting. Completely changed my assumptions. Thanks to the tip!

OCT

What a great tip to share! Thank you!!!! Love the Rain and the great information.

OCT

Useful tool for sure.

NOV

I missed the original post, but caught it on a reblog this morning! SOOO powerful. I'm going to subscribe to your posts because I can't take a chance of missing another one of these!!!

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