You may have seen that slogan on a teeshirt; it's considered "Cowboy Wisdom." Well, it's pretty much of a true statement and can certainly be applied to the world of real estate.
Gone are the days when realtors went to a real estate office and waited for customers to walk in. Now it's all about getting the customers' attention through some form of media. I am literally a few minutes from Big South Fork National Park in Jamestown, Tennessee, which is a destination for trail riders. People who live within a few hours come on weekends and others trailer their horses 10 or 12 or 15 hours to spend their vacations here. Many of those people decide they'd like to look at horse properties while they're here and they're going to want to connect with a realtor...one who rides and who knows where equestrian listings are located in relation to trails and trailheads, how the land lays, what the barn is like, whether it's possible to park a big rig.
I put the first "billboard" on a stretch of road with good visibility for horse trailers headed for one of the area's numerous horse campgrounds. Most of the listings in this area are horse properties, so it made sense to erect a second billboard in another location adjacent to the equestrian communities at Spruce Creek and Rockhouse Ranch. With a picture of a horse on it, it does get the attention of passing "horse people."
Almost all realtors in this area advertise themselves as "specializing in equestrian properties." It's a constant struggle to stay abreast of the competition...and to figure out how to be making the dust!
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