The Mid-America Regional Information Systems ("MARIS"), the local multiple listing service for the St. Louis metropolitan area, has now provided a new marketing tool for real estate agents and their customers in the St. Louis area. MARIS now provides a real estate syndication platform that allows real estate agents to syndicate or feed their MLS listings to 27 aggregator and real estate portal sites like Trulia, Cyberhomes, Yahoo Real Estate, Google Base, Oodle, FrontPage, Zillow, Hotpads, and more. The biggest change is that data for these additional sites no longer has to be sent by a separate feed or manually entered into the 27 separate sites.
This new marketing tool is an opt-in system so it will vary from brokerage to brokerage and agent to agent. The new real estate syndication platform is powered by Point2Agent.com. PREA Signature Realty has opted-in to the use of the real estate syndication platform provided by MARIS. The new platform is powered by Point2Agent.com. For customers of PREA Signature Realty, you will see no change in where your listings appear. PREA Signature Realty has always used real estate syndication to maximize exposure of our customer's listings on the internet and has regularly used the Point2Agent.com platform as one part of our internet marketing strategy. The new MARIS provided platform will eliminate the need for our brokerage to set up a separate listing feed to these sites and/or agents will no longer have to manually enter information into the Point2Agent.com site. For our listing customers, you will see no change in the website statistics sent to you and you will still be able to log-in to the Point2Agent.com site to see your statistics at any time between our weekly reporting dates.
In addition, this new marketing tool doesn't present a shift in our internet marketing strategy. PREA Signature Realty will continue to syndicate or place listings on over 500 national, regional and local websites to maximize the exposure of our customer's listings on the internet.
Interested in listing a single family home, condominium or loft for sale or rent in St. Louis, Missouri? Contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381.
PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis. PREA Signature proudly serves the following city neighborhoods: Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri.
The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty. All photos and written content were produced by PREA Signature Realty. All Rights Reserved - PREA Signature Realty (2009). This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.
6 Comments on The St. Louis Multiple Listing Service Partners with Point2Agent to Offer a New Syndication Platform to St. Louis Real Estate Agents and their Customers
OCT
10
2009
Congratulations, Ryan. That should free up a lot of time that you and your associates can use for even more marketing and sales activities. Keep us all up to date on how it works out.
Nancy - We have always been using Point2Agent so it doesn't increase our visibility on the internet. It does eliminate the data entry. We weill see how it works out. On a separate note, congratulations on the new brokerage.
Wow, it is still a little over my head all that tech stuff. I have things linked, but it's a miracle. I know Keller links to 13 sites and then I link my self to, wow I lost count. I have only learned all of this techno stuff in the last several months so, like I said a bit over my head but it sounds great!!
Don - I have set up ListingBook and the Point2Agent. I haven't figured out how ListingBook fits into my marketing plan. Since I already use Point2Agent, it really doesn't do much for our brokerage. But it does even the playing fee for agents who weren't entering their properties into other search sites and it certainly reduces my time in managing Point2Agent.
Lee - It really doesn't add any additional exposure for our brokerage. It just makes it easier because it is a direct feed and we don't have to input data anymore.
Debbie - It should be interesting to see what sites have good systems to week out duplicate feeds, listings, etc. I am curious to see what this does to the # of listings on some of the sites. Funny part - but we are already getting calls from the sites that Point2Agent syndicates to soliciting new ad programs, featured listing promotions, etc.
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PREA Signature Realty proudly serves the communities of Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri.
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Congratulations, Ryan. That should free up a lot of time that you and your associates can use for even more marketing and sales activities. Keep us all up to date on how it works out.