Last week I told prospective listing clients that the only feedback worth a bucket of spit is an offer.  They agreed with me.  That is what they hired me for.  To bring them an OFFER, and negotiate it into a CONTRACT.  So we can get to CLOSING.  Nowhere in the listing agreement does it say I will maintain a library of feedback.

Since they hired ME to tell them about their property, the niceties from someone who has no skin in the game should be suspect or not worried about.  And if another agent's input has more value or credibility than mine?  They probably hired the wrong agent.  That thought should be a little humbling.

If I don't get feedback after the 4 emails from CSS, then I have a Buyers' agent who is just not going to offer anything of value anyway.  "Floorplan didn't work for my clients."  OK.  Fine.  Does this nugget self-actualize my Sellers, or should I finally tell them that the mold in the shower is disgusting and somewhere between a deal-breaker and a Superfund site?  Do I really need another agent to step up to the plate to do that for me?

Shucks, I had a Cary listing a couple of years ago that had 55 showings, with feedback on over 40 of them.  My Sellers printed out that feedback and took it down to Harris Teeter to swap for vittles.  No Go.  They saw NO VALUE in the "Feedback."  And it was truly archival quality stuff.  "Don't like beige."  There's a keeper.  But when they got that closing disbursement check?  Different story, fer sherr.  Job performed!

Real Estate?  Listings?  It's all about creating OFFER/CONTRACT/CLOSING.  It is not being a librarian.

.

___________________________________________________________________________________________

Mike Jaquish, REALTOR® 

919-880-2769  www.MikeJaquish.com 

My "No Hassle Home Search" lets you search Triangle Homes For Sale without ever registering.

Broker Associate, KELLER WILLIAMS® Realty, Cary, NC

 
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18 Comments on Listing Agents: Get over "Feedback Frenzy." Do your job. Consult, and Sell Houses!

OCT
12
438,664 Points 10 Featured Posts Outside Blog

You are right feedback isn't worth anything.  If they are interested in the home they will put an offer in.

8:25pm • #1
251,625 Points 7 Featured Posts Outside Blog

You know, Russ, I will concede that it can be helpful.  I just think listing agents need to defuse the feedback debacle before they even take the listing.

It's a bunch of hysteria.

LOL

8:29pm • #2
411,889 Points 21 Featured Posts Localism Sponsor Outside Blog

Mike, I remember my real estate mentor years ago telling me the best feedback I could get was a signed contract (end of story)!!!!

8:29pm • #3
251,625 Points 7 Featured Posts Outside Blog

That's it, Marchel.

It seems so simple to me.

8:31pm • #4

If the feedback is "home is overpriced" and they see it often enough, sometimes they get the message and lower the price accordingly. Of course sometimes they refuse to see the facts.

8:40pm • #5
251,625 Points 7 Featured Posts Outside Blog

T K,

Maybe they are not hearing it enough from the person they engaged to do a thorough CMA, who took an overpriced listing in the first place?

8:43pm • #6
179,195 Points 3 Featured Posts Localism Sponsor

Hi Mike ~ I'm always amazed by the fervor from the feedback defenders. Like you, I set expectations re feedback from the get-go with the sellers.  It's just not that important - the buyers are interested or they're not - and in most cases why they're not interested is not particularly relevant. I always tell sellers "your house won't be right for most buyers, but will be pefect for one." Next!

Liz

9:17pm • #9
251,625 Points 7 Featured Posts Outside Blog

Liz,

"...your house won't be right for most buyers, but will be pefect for one."

Perfect! 

9:19pm • #10

I agree!  I think "feedback" is a total waste of time.  I have never thought of making that part of the listing presentation.  I like that idea...a lot!

9:41pm • #11
251,625 Points 7 Featured Posts Outside Blog

Karen,

FWIW, I put the "bucket of warm spit" script into the public domain, to be used freely by those who think they can wield it safely...

9:43pm • #12
210,638 Points 39 Featured Posts Outside Blog

There is one other kind of feedback that I love and that is referrals! I understand what you're saying. I know several people who pump feedback.

9:57pm • #13
251,625 Points 7 Featured Posts Outside Blog

Ken,

You cannot beat a good referral!

9:58pm • #14
391,027 Points 1 Featured Post Localism Sponsor Outside Blog

Most of the sellers want to hear nice things about there home and all the effort they go through to get it ready to show. I agree the best information is an offer but we find that when our suggestions are mentioned in the comments it does get the sellers attention.

9:59pm • #15
251,625 Points 7 Featured Posts Outside Blog

Terry Bonnie,

I am not "anti-feedback."  I give feedback on showings.  I'm nice about it too.

But, I am strongly anti-feedback as an entitlement, or an expectation created in consumers by agents who can't make other agents give meaningful feedback.

It's the fervor and hysteria agents engender, and the use of lack of feedback as an excuse by agents for not doing good pricing and consultation.

It's the 9:00PM call I got last winter from an agent who was pushing for clarification of feedback on the dump she had listed.  Maybe she should have looked at her listing instead of calling me at night?

10:04pm • #16
OCT
14
1 Featured Post Outside Blog

Not to mention bringing in the aspect of agency - you have the whole issue of one agent that is representing the buyer giving 'feedback' to an agent that is representing the seller - yes there are ways to do it appropriately but in my opinion some agetns forget which party they are representing when they provide feedback.

10:47am • #17

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Mike Jaquish Cary, NC, Real Estate

Cary, NC

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KELLER WILLIAMS® Realty

Address: 115 Crescent Commons Drive, , Suite 100, Cary, NC, 27518

Cell Phone: (919) 880-2769

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Cary, NC, blog. I'm in Cary, North Carolina, writing about Real Estate, including Cary, Raleigh, Apex, Wake County, NC, and around the USA..

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Mike Jaquish Cary, NC, Real Estate (KELLER WILLIAMS® Realty): Real Estate Agent in Cary, NC


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