As we approach the anniversary of my listing of your home (That's right, We've been together for almost a YEAR now) I feel the need to write you a letter from my heart.
It saddens me to say that I must now admit that I have not been completely honest with you these past 12 months because I SO much wanted you to hit your financial goals with respect to this sale that I have been enabling you by not telling the complete truth.
The truth is that the market is NOT going to bring you a Buyer at the price you want.
I know this hurts, and I know that you may hate me for saying this, but I think we have been together long enough for me to be candid with you.
It is now time for you to make a tough decision . . . Whether or not to reduce the listing price of your house significantly.
The market has shown us that these small, incremental price reductions every 2-3 weeks simply aren't doing anything for us . . .
We are "chasing the market" . . .DOWN!
If you REALLY want to move on from this house to the house you've had your eye on for the pasts 6 months (watching it's price creep down also), it is now time to decide to take swift and resolute action.
We must Reduce your house to 10% BELOW the average listed homes in your neighborhood . . .
If we do this, we may be pleasantly surprised with a sudden surge of Buyer activity that very well could generate multiple offers resulting in a higher price.
Don't worry!
I'm equipped to handle the frenzy that will ensue.
I know this whole thing sounds a bit draconian, and please don't take this personally . . .
I am not doing this because want to get away from you . . .
I am doing this because I LOVE you so much that I want to set you free.
I know that once we close we close on this sale, you will have a great tale to tell all of your friends, family, and work associates about how you and I weathered the great real estate storm of 2009 and prevailed . . . and that should they EVER have a real estate of ANY sort, they MUST give YOUR REALTOR (That's me) a call :-)
So . . . The tough decision is to do this significant price reduction NOW ... or continue as we have been doing the past 12 months and get the same results . . . potentially staying on the market for another year . . . and ultimately selling at a LOWER price.
Please know that I am completely dedicated to getting you into that great new home you have picked out.
We can get you there . . . beginning with this price reduction.
What say you?
Cheers!
I'm just sayin'
Best,
b
--
Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd Suite 175
Nashville, TN 37215 - Green Hills
Call me: 615-568-2123
Text me: http://www.mycricket.com/sendtextmessage/ 6155682123
email me: barryowen@kw.com
Visit The Owen Group http://www.theowengroup.net
http://www.owengroupnashvillehomes.com
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You can say that again Barry - it's all about pricing.