As we approach the anniversary of my listing of your home (That's right, We've been together for almost a YEAR now) I feel the need to write you a letter from my heart.

It saddens me to say that I must now admit that I have not been completely honest with you these past 12 months because I SO much wanted you to hit your financial goals with respect to this sale that I have been enabling you by not telling the complete truth.

The truth is that the market is NOT going to bring you a Buyer at the price you want.

I know this hurts, and I know that you may hate me for saying this, but I think we have been together long enough for me to be candid with you.

It is now time for you to make a tough decision . . . Whether or not to reduce the listing price of your house significantly.

The market has shown us that these small, incremental price reductions every 2-3 weeks simply aren't doing anything for us . . . 

We are "chasing the market" . . .DOWN!

If you REALLY want to move on from this house to the house you've had your eye on for the pasts 6 months (watching it's price creep down also), it is now time to decide to take swift and resolute action.

We must Reduce your house to 10% BELOW the average listed homes in your neighborhood . . .

If we do this, we may be pleasantly surprised with a sudden surge of Buyer activity that very well could generate multiple offers resulting in a higher price.

Don't worry!

I'm equipped to handle the frenzy that will ensue.

I know this whole thing sounds a bit draconian, and please don't take this personally . . .

I am not doing this because want to get away from you . . .

I am doing this because I LOVE you so much that I want to set you free.

I know that once we close we close on this sale, you will have a great tale to tell all of your friends, family, and work associates about how you and I weathered the great real estate storm of 2009 and prevailed . . . and that should they EVER have a real estate of ANY sort, they MUST give YOUR REALTOR (That's me) a call :-)

So . . . The tough decision is to do this significant price reduction NOW ... or continue as we have been doing the past 12 months and get the same results . . . potentially staying on the market for another year . . . and ultimately selling at a LOWER price.

Please know that I am completely dedicated to getting you into that great new home you have picked out.

We can get you there . . . beginning with this price reduction.

What say you?

Cheers!

I'm just sayin'

Best,

b

--
Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd Suite 175
Nashville, TN 37215 - Green Hills

Call me:                615-568-2123        
Text me: http://www.mycricket.com/sendtextmessage/ 6155682123
email me: barryowen@kw.com
Visit The Owen Group http://www.theowengroup.net
http://www.owengroupnashvillehomes.com
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7 Comments on Dear my beloved Seller Client

OCT
13
Outside Blog

You can say that again Barry - it's all about pricing. 

6:57am • #1
171,507 Points 10 Featured Posts Localism Sponsor Outside Blog

Barry, have you really never told this seller that he is overpriced in an entire year???? Because you were helping them reach their financial goals.  Really?

6:58am • #2
Outside Blog

A year on the market and they kept you as their agent? Whats your secret!

7:50am • #3

Barry I have a client that I need to send this letter to.  Over a year for us, we have reduced and reduced, had a few offers along the way that didn't work out.  I am having the conversation today that we need to reduce some more.  NOT looking forward to it!

7:57am • #4
Outside Blog

Barry,  You're right on.  I've been there and done that.  Your advise is sound. In a market like this you need to create your own whether system. You need to lead not follow. Price reductions that don't command attention and trail the market don't work. That's a Great Love Letter.

8:22am • #5
156,498 Points 7 Featured Posts

OUCH!

Ahem . . .

Miriam and Michelangelo . . . Yep! There are a few listings that have lingered for a year . . .

The letter should work just as well if you replace the "12 months" with 3 or 6 months . . . or "30 days" for those over-acheivers out there :-)

Thank you all for the comments.

9:17am • #6

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Barry Owen

Nashville, TN

More about me…

Keller Williams Realty

Address: 30 Burton Hills Blvd Suite 175, Nashville, TN, 37215

Office Phone: (615) 425-3622

Cell Phone: (615) 568-2123

Email Me

Stream of consciousness commentary on the real estate industry from the perspective of a principal Broker of a Keller Williams office in Midlle Tennessee - Also a Career Development Coach with vast Organizational Development/Transformation training and experience - in the industry since 1993


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