What are the advantages and disadvantages of being a neighborhood specialist?

Mortgage and Lending with Cool Realty, LLC

Hello All:

It is October and time I reflect and look at if I need to change any of my business practices.  I am in a very large geographic area of Jacksonville, Florida.  It is spead across 3 counties.  I am toying with the idea of starting to limit or specializing in certain areas of town.  I have covered the entire area and now have past customers who contact me from everywhere I have sold to them over past years. 

Could I get some positive and negitive feedback from agents who have specialized and others who have not.

How did you effectivily do an area specialized? 

Deal with competitors who are already strongly in a neighborhood? 

Any feedback would be greatly apprecieted.




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Justin Douglass
Benchmark Residential & Investment Real Estate - Portland, ME


         Ive often thought maybe i am spinning my wheels by going outside of a certain area. I am familiar with those other areas, and I personally enjoy working in different neighborhoods. i would get bored selling the same area all the time. I try to stay within a 1.5 hour radius, maybe 2 hours if I reallly like the client and the property they want. You should be proud to have clients all over, that means bottom line is you know what your talking about and real estate is real estate. I am sure you will get some good feedback on this one as I am eager to hear what others have to say also.

Oct 13, 2009 01:44 AM #1
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David Cool

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