Portland Home Stager, Pangaea, shares how the broker, the seller, and the home stager teamed up to get this Portland, Oregon Home SOLD in ONE DAY to the first person who saw it!
I would just love to take all of the credit for this, but as I have said before, it takes a team to successfully sell a home. With properties languishing on the market for months and months at a time, it seems like a miracle that a home could sell so fast. So, here is what each person did.
The Broker:
- Counseled the seller regarding the importance of condition and presentation of the home.
- Expertly assessed the right pricing for the property
- Referred the seller to the Home Stager
- Hired a professional photographer to take great photos for the listing
The Home Stager:
- Started by asking the broker for any special concerns or negatives about the property - master bedroom not on the main floor was an issue.The bedroom on the main floor looked very crowded & wall color was dark.
- Scheduled and performed a thorough "Walk & Talk" consultation for the seller with specifics about what needed to be done and why.
- Empowered the seller to know that she couid accomplish everything by prioritizing and showing specific examples to take out any guesswork.
- Provided additional furnishings / art / accessories and returned to do the final staging.
The Seller:
- Trusted her professionals and committed to doing everything recommended by her broker and home stager.
- Rolled up her sleeves and worked hard!
Now here's the success story that shows that all three pieces are what sold this home ---
Two weeks prior to going on the market, the broker put out a "pre-listing" notice so people would know it was coming up. She connected with another broker who had a buyer ready to buy! They went to see the house, contract in hand ready to write an offer, before the painting and staging work had been done. As soon as the buyer saw that the "master" bedroom was downstairs, they changed their mind and passed on the house.
So, to prepare the home, I had the seller remove clutter & older, unattractive furniture. Also had her paint the kitchen in a warm sand color and paint the cabinets white, plus update the hardware. The main floor bedroom had a futon in it. Because of the arms on the futon, when it was folded down to be a bed, the arms protruded into the space enough to make it very tight and to "scream" that it was a guest room. Although I had recommeded painting a lighter color in the bedroom, time & money made us decide to go with the existing color. The seller's white bedding made the dark walls seem even darker. So I used darker bedding more befitting of a "master" bedroom, and added art & throw pillows that tied in with the green but in lighter shades.
So, after the property was staged, professional photos were taken that day and put online asap! An open house was held the next day. According to the broker, the very first person who walked in bought the home. Happy Ending!!
Here are before & after photos for you to enjoy. "After Photos" courtesy of Rachel Weinstein rachelweinstein@comcast.net
Portland based, Pangaea Interior Design, offers home staging, interior design, and redesign services in the greater metropolitan area. If you value professionalism, a collaborative approach and results, then please call or email for an appointment to get your listing ready for the market! 503.816.4394 design@pangaea-id.com Pangaea Interior Design
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Wonderful description of agent, stager and seller working together. I bet the house was priced right too.