This is a tale for sellers, about a land where Price is King.
It stretches from San Diego to New York, but also includes Alaska and Hawaii, as well as the parts of the Earth not in the United States. It also includes other planets.
Price is King.
I don't always tell you this so outright and so clearly, especially not on my local Sacramento Blog, because I want your focus to be on the difference between me and the other agent when it comes to marketing. Because you're going to hire me or not, maybe, on the strength of my marketing plan. Or on my reputation. Or on some intangible.
Or maybe you'll hire someone who lies to you about price. That happens a lot, because I don't lie, and Price is King.
But whoever you hire, and however you get to your decision, and whatever you do, how far you run, how high you jump, here's the thing: Price is King.
Here, I will prove it to you. Do you have a property with an assessor's parcel number? Send me a disclosure packet and if I don't see anything Hugely Frightening and needing to be cleaned up to talk me out of it, I'll close on it tomorrow for five dollars.
"Oh, but that's ridiculous? My house is worth $1.5 million dollars!!!!"
How interesting. Then what are you selling it to me for five dollars for?
Now look: if you've had this allegedly $1.5 million dollar home on the market for six months or more at $1.5 million dollars and it hasn't sold, maybe the market is trying to tell you something. OK, granted, five dollars is silly, but somewhere between 1.5 megabucks and five bucks, your home will sell to someone, because Price is King.
Come see me when your listing expires. I'll work hard to earn your listing, because that's what I do. And I'll market the Internet tar out of it for you. And if you don't trust me enough to lower your price when I ask you to, it'll expire again. Because Price is King.
Price is King, and he doesn't care what you paid, or what you owe, or how much you've estimated you need for the home you want. He doesn't care what car you drive, and he doesn't care what car your listing agent drives. Price looks at you from his lofty throne as though you were a peasant, and you can glance on his indifferent face in terror, and you can cry about it and get mad at me for telling you, and you can go tell your neighbor what an idiot I am and you know what? You're right! I'm an idiot.
But Price is still King.
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