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Myth or Reality? Do Homes Really sell far below List Price?

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Real Estate Agent with Tropic Shores Realty - Ich spreche Deutsch!

Myth or Reality? Do Homes Really sell far below List Price?

House for Sale DealWhat home buyer wouldn't be dreaming about getting one of those "great deals" that they have been hearing about for so long now?  You know, the cousin of their neighbor's wife just bought a great place with all the bells and whistles for practically peanuts after making a ridiculously low offer? 

Because of stories like this, buyers are inclined to push the issue and make offers that are far below list price although they have been given comparable sales information by their REALTOR® and have looked at many "deals" only to find them not to be up to their standards, needs or desires.  When they finally do find a home that fits their needs and they make their low offer in spite of better information, they are disappointed when their offer is rejected. 

Numbers can also tell stories.  Here is a six-month history of list price to sales price ratios for homes sold in Hernando County, Florida. While this is an example of just one market area, it may very well repeat itself in many other market areas and buyers can just ask their REALTOR® for this information.  The table indicates average and median list and sales prices as well as the list to sales price ratio. 

While some may consider these ratios surprisingly high, they also indicate two things that both buyers and sellers should consider:

  1. The reason these properties sold is because they were priced correctly for the market.
  2. Properties that are priced correctly will sell within a reasonable percentage point of asking price.

Hernando County Residential Home Sales - April through September 2009

       

         

Average and Median Prices and List Price to Sales Price Ratios

   
             
 

Apr-09

May-09

Jun-09

Jul-09

Aug-09

Sep-09

Number Homes Sold

224

241

245

246

210

222

             

Average List Price

123,385

125,903

116,872

128,725

123,181

118,074

Average Sales Price

114,674

117,043

109,726

118,308

114,286

109,397

Ratio LP/SP

93%

93%

94%

92%

93%

93%

             

Median List Price

110000

110000

100900

111575

105000

103950

Median Sales Price

107500

105000

99900

107500

100000

100000

Ratio LP/SP

98%

96%

99%

96%

95%

96%

The above information includes all residential home sales in Hernando County from April 2009 through September 2009.

Lowest priced property:  $5,500 for a 2 bedroom, 2 bath home, built in 1980, and destroyed by fire.  This property was sold for the land only.

Highest priced property:  $675,000 for a 3 bedroom, 2 bath, 2 car garage home, 4000 square foot living, built in 1998 on 17.3 acres of land.

To further illustrate the point, a specific example was used to determine the list to sales price ratio.  The following data reflects the average and median list and sales prices as well as the price ratio for a property with specific criteria.  Again, the ratios are surprisingly close to the broader selection above.

Average and Median List to Sales Price  Comparison

 
         

Single Family Home, Pool, 2 Car Garage, Built:  1992-2003 (+/- 5 years of 1997)

Living Square Foot: 2152 to 2631 (+/- 10% of 2392 LSF)

 
         

Sold January through September 2009 :  12

   

Sales Price Range: $150,000 to $400,000

     
         

Average List Price

$241,000

Median List Price

$214,450

Average Sales Price

$222,950

Median Sales Price

$195,000

Ratio LP/SP

93%

Ratio LP/SP

91%

Sales and listing data include distressed properties such as those offered as short sales and foreclosure homes as well as market sales.

            Do Homes really sell far below List Price?  Myth or Reality?  You decide!

 

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 For more information about Hernando County Homes and Land for sale including Spring Hill, Brooksville, Weeki Wachee, and the communities of Timber Pines, Glen Lakes Golf and Country Club, Silverthorn, and Hernando Beach , please call or visit my website!

Let me help you find Your Place in the Sun!

 

Silvia Dukes PA, Broker Associate

Tropic Shores Realty, 3441 Deltona Blvd, Spring Hill, FL 34606

Phone: 352-584-7441    Email: SilviaDFL@yahoo.com   Website:  www.SilviaDukes.com

 

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Listing and real estate market information is current as of the date it was posted but subject to changes.

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Comments(46)

Ed Vogt
Midwest Properties of Michigan - Grandville, MI
Grandville, MI Midwest Properties

Here in the Grandville, MI area the number is 93.7% of sales price with an avg. price of $142,000.  It's good to stay on top of these stats. 

Oct 16, 2009 02:53 AM
Farida Touma
Real Living Great Lakes Real Estate - West Bloomfield, MI

In our area, it is becoming normal to see a well-priced home sell for over the asking price. My most recent experience was placing a $200,000.00 offer on a home priced at $179,000 in a sub where homes have been selling for $240-$250. Getting my buyer to write over the asking price was a feat in itself as he actually wanted to low-ball it. This home was in great shape and had only been on the market 2 days. By the 3rd day, there was a total of 14 offers and our offer placed into the 7th position. So there were 6 buyers smart enough to realize the "opportunity" and one buyer smart enough to grab it. This is now the third home my buyer has lost to a higher bidder. This buyer is a dear friend of mine whp is relying on all his non-realtor friends  & acquaintances assuring him that he can still find a home at a "deal" even though each time we write an offer I provide him with the hard stats of the market area showing that selling prices of well-priced homes are NOT 20-40% under list.

Oct 16, 2009 04:31 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Janna, that's right. Many buyers really are educating themselves before they even contact us.

Sandy, same here. You only get that kind of discount for properties that have severe problems and no one else wants them.

Ed, I agree, if you don't know, how can you expect your customers to know.

Farida, I hope your buyer will realize that your expertise is more reliable than the advice of his friends. Unfortunately, we all have customers like that occasionally. All the best.

Oct 16, 2009 08:11 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Silvia, great information for buyer and sellers. You know your market!  Make a believer out of them, that's what I say!  It's like the 'fish that got away' or the guy that got the hole in one golfing - just every once in awhile!

Oct 16, 2009 09:08 AM
Martin E. Kalisker, Esq.
Natick, MA
Real Estate Law From A Practical Perspective

Amen, sister!  Homes that sell ahead of the competition are homes that reflect the realities of the local market conditions.  I can't even take my listing clients on pricing tours to guess the price of their competition (in an effort to get them to lower their prices for a price adjustment or to justify where I think their home should be positioned to sell) since the majority of SF homes in my market are horribly overpriced by those brokers who love "listings for life".  God bless their little souls.

Oct 16, 2009 10:20 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Recent solds is what people should look at.  Here with a majority of our sales being REO, most sellers are ordering multiple BPOs and appraisals (unlike normal or short sale sellers) so they know what the home is worth or to make sure it is properly priced. 

Oct 17, 2009 04:35 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

If you study the human psyche like I do, you know that people lie, and quite often, especially when it involves money. It's not unusual for me to go do a home inspection and when I pull the MLS listing, it says the price is $299,000. The Buyers tell me they are getting a bargain at $275,000. I find lots of problems and the Buyers tell me at their housewarming party that they got the price reduced by $25,000 for all the repairs. When I check the public records to see when escrow closed and send them a congratulations card, I find out that they paid $319,000 for it. Hmmm. You decide! It happens waaaaaaaaaaaaaaay too often.

My wise old grandmother told me that people like about money, sex, and politics. I think she was right.

Oct 17, 2009 02:12 PM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Silvia,

I do not see many homes selling waaay below list price.. Every once in a while someone will low ball one and it is accepted. 

They usually sell somewhere in the 90% to 100% range, is what I find in my area.

Great stats for your area.

Oct 17, 2009 11:38 PM
Debbie Cullen
REMAX Realty Team-Cape Coral, FL - Cape Coral, FL
Your Cape Coral, FL Specialist

Ahhh...a Realtor who knows her numbers!  I agree Silvia, if it is priced right it will sell--no matter what the market.  My mentor taught me if my listing got 2-3 showings a week I was priced right.  I asked him..what about a down market...his reply "2-3 showings a week"...I asked about an up market...his reply "2-3 showings a week"

Oct 18, 2009 12:43 AM
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

ToulaRosebrock,com

Hi Silvia:

Great post!  If the property is priced correctly, it will sell.

We all have hear the ridiculous stories of people buying properties for a fraction of the price.  Then the public thinks it applies to all properties. 

It's a crazy time in our business!!!

Oct 18, 2009 12:55 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Lyn, thanks for your comment. Yes... it's just "once in a while"!

Martin, who wants or needs "listings for life"? What a concept. ;-)

Renee, in our area I find that the "normal" sellers are starting to get realistic as well.

Russel, well said. I like your wise old grandmother!

Judi, same here, low balls take place but most times don't end up taking the price. Thanks for stopping in.

Debbie, with two to three showings a week, a property should not stay on the market very long.

Toula, I agree and people are just too happily inclined to believe the crazy stuff!

 

Oct 18, 2009 01:08 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

The only homes that do sell way below list are the ones that were originally way over-priced, which, if they had priced them correctly in the first place they would have gotten more for.  Anything in the good areas here go into multiples immediately. 

Oct 18, 2009 12:58 PM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Jane, that is the sad truth that many sellers realize too late. Overpricing may result in underselling.

Jim, the numbers for your area are looking quite good. Thanks for stopping in and sharing!

Oct 18, 2009 02:45 PM
Mark Velasco
West Shores Realty - Whittier, CA
Top Producing Broker Associate

Silvia. Some of these Buyers need a strong reality check. I usually refer out the unrealistic clients to coworkers (30% to me if they crack the nut)

Oct 18, 2009 05:32 PM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Marc, you must be a popular guy! lol 

Oct 19, 2009 12:06 PM
Temporarily off-line
Tempe, AZ

Would be interesting if you added the average original/median list price to your analayis.  How many sellers are pricing correctly to begin with versus riding the price down to true market value?

Oct 20, 2009 08:26 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Rod, I agree it might be interesting to see the original list prices. Our MLS system unfortunately doesn't allow this search capability and to go through the listing history of approximately 1500 sold properties one-by-one would be time-prohibitive. 

Are sellers who are  "riding down the market" really serious sellers in the first place or do they become serious once they do come down to a realistc price which would be the list price at time of sale?

Oct 20, 2009 09:06 AM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas
In my opinion Sylvia, they don't. Those lp/sp ratios are very similar to our areas here in the Sacramento, CA region. I'm convinced, trying to convince our buyers is another story! DeeDee Riley
Oct 21, 2009 09:21 AM
Matt Listro
National Credit Fixers - Matt Listro - Vernon, CT
Your Credit Repair Expert

Hi Sylvia: My two cents - bad house yes and good houses no.

:)

Oct 25, 2009 01:31 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I see Matt's response above mine, but we've been seeing a lot of bidding wars here lately on the bad houses, so even they are not selling at bargain basement prices.

Nov 04, 2009 01:10 PM