Holidays are a great time to reconnect with your client base, especially on ones that aren’t traditionally known for gifts. Halloween offers lots of great ways to get your name out, connect with your list and sneak some marketing in. Here are just a few ideas:
- Offer free Halloween bags to neighborhood kids. You can purchase custom imprinted Halloween bags fairly inexpensively, and it’s a great way to keep your name in front of families for several weeks (nobody ever wants to throw the Halloween candy away, even when all that is left is the stuff nobody will eat!)
- Send out Halloween themed cards to your database – cards aren’t expected until much closer to the Christmas holidays, so this will stand out to recipients
- Drop by clients homes or offices with Harvest-themed snacks: pumpkin muffins, banana bread, apple turnovers, etc. Food goes a long way (especially at the office!) and people will remember the gesture
- Hold a contest for “Scariest” or “Most Creative” costume, and host at your office. Or, host at a community location, and offer balloons to all attendee’s that have your name, company name, logo, etc. printed on them. For the small investment of a couple prizes, this could be a great way to generate media attention as well!
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