I guess it was bound to happen but I was hoping it wouldn't - my direct mail campaign has failed to do it's job. For years I have used post cards and a tri-fold color brochure to generate leads. The system was tweaked over the years and worked wonderfully.
Recently though, due to the outrageous costs of postage, more postcards than brochures have been sent. www.Click2mail.com makes it very easy to maintain mail lists, upload new text and manage the timing of 
mailing the cards. (I think they also do letters but I only use the cards)
My typical postcard is full color, 80# white gloss with UV coating. The text is meant to lead recipients either to a phone to call or to my website to learn more about alternatives to foreclosure and how we can help. The target is sellers, not buyers.
In the last two weeks, nearly a thousand pieces were mailed with only one call and I suspect that woman was drunk. That's a very bad return.
It is time to shop for a marketing makeover. The problem is, however, the marketing programs I've found seem to focus on attracting buyers, not sellers.
I suspect that the current status of banks not foreclosing as quick as they once did has something to do with it as some homeowners must figure why do anything? That may be a factor but certainly it cannot account for virtually no replies to 1000 mail outs!
It doesn't make sense to spend any more money on a dead mail-out system no matter how good it once was.
My lead generation system needs a makeover. Though a bit embarrassing to admit, too much money has already been wasted on PPC and SEO type stuff e.g. lots of $$$ = no increase in leads.
I really do enjoy helping people through their [pre-foreclosure] crisis whether it be by loan modification, short sale, buy-back, whatever. I just seem to have like writers-block in my marketing!
Any ideas?
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