An historical post went up today; the announcement of Real Estate Weblogging 101. This is the first time an author has used the medium of a WordPress weblog to publish an active, living book.

Here is an excerpt from the introductory article to the book:

This is a book about real estate weblogging, but it seems absurd to write about weblogging in the form of a book. The Dan Rathers of the world will finally admit that the old media are obsolete on the day after the last paper-boy dies of old age. The internet is a linked world, and to write about an internet phenomenon without linking is absurd. And the internet is an infinitely revisable world, so to give up the power of instant, infinite revisions seems foolish. Unless you print it out at home, you can’t take this book with you to the beach. But what you can do is pursue all of the supporting links until your understanding of real estate weblogging approaches perfection — where perfection is understood to be a blindingly moving target.

And that is the simple beauty of Real Estate Weblogging 101.  It's by you, about you, and for you.  Most of the articles are written by Greg Swann.  Greg is a controversial author.  He's opinionated, speaks with a stentorian voice, and accused of being loquacious. 

In my opinion, Greg Swann is the ultimate authority for developing expertise in real estate weblogging.  He teaches you how to write better, link better, and exploit the long tail results to drive traffic to your site.  More importantly, Greg Swann teaches you how to initiate relevant conversations with strangers.   THAT, in a nutshell, is why we do what we do. 

DISCLOSURE:   This book is a free book.  I have a contribution to it, a paltry one.  The main author has often discussed a concept called the Third Career so my endorsement of this project may be considered by some to be motivated by monetary gain.  If that ever happens, I'd be ecstatic.  However, as the main author has stated before, How Much Future is There in A Job Smart People Will Do For Free?  I'm not holding my breath for the big payday.

Enjoy reading, contributing, and commenting to Real Estate Weblogging 101