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Listing marketing checklist - Let's go low-tech, shall we?

By
Services for Real Estate Pros with RealBird Inc.

Well, let's not. At least not completely.

Please find below a downloadable, printable PDF listing marketing action item sheet: a basic, but powerful checklist and progress tracker for your RealBird listing marketing activity. It's low-tech, because it is designed to be printed and to be pinned on your office wall or filed in your listing folder. It's also low-tech, because you can mark the completed action items with your favorite red marker, no need to use your wireless bluetooth, fingerprint scanning, music playing mighty mouse. But than it's cutting-edge again because it encourages you to take advantage of RealBird's online marketing toolset and hopefully helps you in utilizing it at its best. 

We all probably agree on how much peak traffic Craigslist can bring to a property ad shortly after posting it there. But it only happens during the intial hours or during the first day. Your ad will then be pushed lower and lower on the list and less and less traffic will be directed to you and eventually your ad will be purged by Craigslist. Most of us know the value of reposting to Craigslist every now and then, but most of us also skip these tasks for a simple reason: It is just too much of an effort to keep track of all these small repetitive tasks.

The most time consuming part of these repetitive tasks is to actually remember what to do next, rather than actually doing it. That's why most people drop repetative tasks no matter how much value they associate with it. We all do. Whether it is blogging or other online activities, some tasks are skipped eventually, because of the lack of prepared and simple action item plan. 

So here we go: Download the RealBird Listing Marketing Checklist as a PDF file (235 KB). Print one for each of your listing and track the progress for two month for each listing. We designed the form to focus only on the most important repetitive tasks in order to keep it as simple as possible. Try it and see for yourself how much a simple low-tech form like this can help.

Download and print the PDF file (235KB)

Download and print the PDF file for each listing (235KB)

Stay tuned for more RealBird productivity features to be released soon ...

 

-- Zoltan 
RealBird.com


 

 

Comments (18)

MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thanks for posting a simple checklist. I'll try it and let you know.

Oct 15, 2009 07:00 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks Michelle ! Please do let us know...

-- Zoltan

Oct 15, 2009 07:01 PM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi, Thanks for sharing. Keep posting best.

Best - Sash

Oct 15, 2009 10:11 PM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi, Thanks for sharing. Keep posting best.

Best - Sash

Oct 15, 2009 10:11 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good checklist, but now you have to remember to use the checklist.  If one has a contact manager with action plans, incorporate a plan with tasks into this contact manager and the plan and tasks will show automatically in your schedule.

Oct 15, 2009 10:52 PM
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

this is GREAT and yes, Gabe is correct, if you plug those dates into your action plans on your contact manager, even easier to remember.  I, for one am guilting about "not getting around" to reposting on CL, i hope this helps me, thanks for all you all do to help us be the best we can, and look extrodinary to our clients...

Oct 16, 2009 12:00 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Always nice to see folks post helpful information thanks and I will be printing it and checking it out.

Oct 16, 2009 12:09 AM
Kathryn Gorham
Green Key Realty - Emerald Isle, NC
Emerald Isle NC Crystal Coast

Zoltan, Systems are what keep things rolling. Thanks for this addition to my marketing systems. I will incorporate it low tech and via management software - a back up is always a good reminder.

Oct 16, 2009 12:40 AM
Rhonda Walker
Long & Foster REALTORS - Springfield, VA
ABR, e-PRO VA Real Estate

Great checklist. I think checklists are key to staying on track and use them for many areas of my business. Thanks for posting.

Oct 16, 2009 12:48 AM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

That's pretty cool. Thanks for checking it. I'll check it out in action personally.

Oct 16, 2009 12:52 AM
Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

Thanks Zoltan. I will pass it along to the office. A great post for sure. Have a great weekend..

Oct 16, 2009 02:34 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Sash - Thanks

Gabe, Janie, Kathryn - I agree. CRM can and should be used. But people tend to skip simple tasks because of the very fact, that they look simple. This form should help complimenting other systems because it is as simple to use as it gets. You just have to print one form and the rest is intuitive. We will add the download link to the RealBird member area, right onto the confirmation page of the listing data entry form. You can post your listing on RealBird and then download the form within the same process. Compare this to publishing a listing with RealBird, then opening the CRM, then finding the right contact, listing entry and start creating an action item template with 10 destinations (CL, FB, Twitter) with 8 action items each with date time scheduled, alerts and notification methods set up. I am pretty sure, not many people is doing this, but I hope many will do the single step of downloading the form. The more click we save to the users, the more likely they are going to utilize the service - I hope. 

Charles - Thanks. Let us know how it worked for you.

Rhonda - Great. Thanks

Loreena - Sounds good. I would like to hear your feedback after using it for a few listings

Terry - Please do and tell your people to call our people if they need help :)

Oct 16, 2009 05:21 AM
Douglas Fischer
East Oahu Realty - Selling Honolulu, Hawaii Condos - Honolulu, HI

Sometimes low-tech is good ; )  Thanks for the format and template.

Oct 16, 2009 07:57 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Douglas - You are welcome. Let us know if it turned out to be helpful for you

Oct 16, 2009 09:03 AM
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

This list is now part of our Marketing Manual. 

Oct 17, 2009 02:40 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks Mirela. I think it can add a huge increase in traffic/inquiries if used for reposting activities.

Oct 17, 2009 06:00 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Zoltan,

thank you for the download. Now that I have it, I will need to start using Real Bird. I do not see any other option (LOL)

Oct 18, 2009 02:33 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Jon - Stop resisting :) Come on on board. Thanks !!!

-- Zoltan

Oct 18, 2009 04:50 PM