While setting expectations for a new client, I checked with the listing agent of a bank-owned property about the offer situation for the 3 bedroom/2 bath house in Hayward. I almost fell off my chair. He had already received 98 offers!
EDUCATING THE SELLER
Yes, we understand that in many cases, the banks set the list price. And that the strategy is to move the properties as quickly as possible. But aren't they at least informed or educated about the local markets? In recent months, there have been previously-unheard of stories of multiple offers in the 50s and 60s....but 98?
By listing the bank-owned property at incredibly low (and therefore artificial) price, the bank succeeds in:
- creating havoc among the buyers and their agents
- creating unnecessary work not only for the REO agents who must wade through these offers,
- challenging the buyer's agents who have to explain to buyers why their above-list-price offers are not even in the running
EDUCATING THE BUYERS
This is an opportunity to educate the buyers on what it will take to have an offer accepted (or at least considered or countered) --- besides offering a wad of cash at way above list price.
But how can we keep motivating the buyers?
How can we motivate the buyers agents?
I've run into competitive situations...but I can't fathom 98 offers --- and at last count, they were still coming!
Comments(12)