Seeing new & used cars that are marketed better than some homes on the MLS is frustrating for both real estate agents and buyers. This post is a slight departure from my previous two entries for "The Lazy Agent Series" but it's to bring home a point. That point being that, time and again, studies have shown that the number one thing buyers want to see are photos... lots of them! Knowing this (or even just putting yourself in a buyer's shoes), why do so many listings in MLSs throughout the country offer no photo or even just one photo? I decided to get some real, hard facts for this post, so this morning I searched the MLS for single-family homes in Fort Lauderdale, Florida. Here's what I found:
- Total # of Listings: 2,186
- Listings with NO photos: 313 (14.3% or 1 in 7)
- Listings with just 1 photo: 235 (10.8% or 1 in 9)
This means that out of 2,186 listings, 548 of them had no photo or just one photo. That's a whopping 25% or 1 in 4 listings! The Southeast Florida MLS allows us to upload up to 16 photos and, yet, this is what we see in 1 out of 7 listings:
If you can relate to this and would like it to change, albeit slowly, consider writing a blog post of your own showing the numbers that you find in your area and then including a link to your post in a comment below. Perhaps the more sellers get 'wind' of how lousy their homes are being marketed, the more photos we'll start to see! Wouldn't that be nice?