Does the whole Social Media buzz have you overwhelmed or confused.  Do you tweet, post, write a blog, film an award winning YouTube video, or all of the above?  The answer is yes.  You need to do something, should do everything (maybe not win an award), but probably don't have the time or knowledge to do it all right away.  So what's the answer?  Here's a simple thing you can start doing now that won't take too much time and will have an immediate ROI.

Set up a personal Twitter account and Facebook page if you haven't already.  Don't worry about a company Fan Page yet or anything else.  Just set up these two accounts.  Then use their service to try and find friends of yours already online that you can "follow" on Twitter and "friend" on Facebook.  You can do this all in one hour.  Then, choose which platform you prefer to use primarily so you can simply make updates in one that feed to the other.  I make my updates in Twitter and they automatically update my Facebook account.  But, you can set your accounts up the other way too.  Some people like to keep then separate, but I find it simple to update in Twitter knowing it will update in Facebook too.  Regardless, you can try to update both with one post for now and change it later if you don't like. 

Now, I when do we get the ROI part?  Once you're on Facebook and have followed a bunch of your Friends there, Facebook will continue to suggest friends you know.  This is the ROI.  You will start connecting with people that you may not have been in connection with for years.  Don't flood these people with business requests.  Rather, simply start engaging in conversation with them and rebuild the relationship, trust, and start being top of mind when they think about your services.  They want to do business and refer their friends to people they know and trust.  It's just may have been a while since they last interacted with you.

What about Twitter ROI?  Twitter is where you will meet new people when you engage with them.  You must understand this won't be an immediate ROI, but if you take time to tweet every day 1-4 times/day about yourself personally, your job minimally, you will meet new people and build another prospecting database.  It's almost like Twitter itself can become a farm area.  But, you have to build these relationships socially first before you are accepted as a professional in this network.  So don't sell, sell, sell.  Just let people get to know the real you.

I hope this helps.  Once you've done these 2 things.  I have a great blogging strategy for you that takes almost zero of your time and will keep you in front of your referral partners regularly adding value.  Its a gem for ROI!