There are many blurry lines when it comes to what photos can and cannot be used on a blog/website/newsletter/etc. There is one rule every blogger and business owner should follow, and that is: If you are not the photographer or if you did not have direct contact with the photographer, you are not safe to use the image!

There are a lot of "free" stock photo sites out there that many bloggers and businesses are using. The only thing free about these sites is their liability!

Ian Sued

 

Look closely at the terms and conditions of these sites...they will say things like, "You agree that neither (place the stock photo site's name here) nor its affiliates, nor any of their respective officers, directors, employees, owners, agents, representatives, licensors and (sub)licensees (other than yourself, as applicable), shall be liable for any damages, whether direct, incidental, indirect or consequential, arising from any use by you of the Website, even if such parties have been advised, or advised of the possibility, of such damage."

Many of these websites operate by trading or receiving photographs from its "members" who have agreed to "give" their photos and copyrights to the site to be redistributed for free. The "members" are asked to certify that they are the rightful owners of the photograph and they are submitting their work.

Well, in a perfect world...this would work just fine...but the subject of copyright is wrapped with far too much red tape to keep any users of these sites to stay out of trouble.

If a "member" uploads a photo that they copied from another website or did not rightfully own and you post it to your blog or your website...YOU ARE LIABLE TO BE SUED!!!

If a "member" uploads a photo that they did take and own the copyright to, but they do not have the proper release signed by the person or brand owner of the photographs subject...YOU ARE LIABLE TO BE SUED!!!

If a "member" uploads a photo that they did take and own the copyright and they do have a proper release signed regarding brand owner or person of the subject in the photograph and you use it in a way that can be considered defamation of character or slander...YOUR ARE LIABLE TO BE SUED!!!

Example #1:

There was a case in Minneapolis where the phone company used a Photograph of the city taken by a photographer that posted his image online. When the photographer saw his image on the phone book and knew that he had not submitted it for their use he began to inquire. The phone company claimed that they had rightfully attained the photograph from someone else who had clearly stolen it. Even though the phone company had documentation regarding the purchase of the photograph they were forced to pay $19,462 in a copyright lawsuit.

Example#2:

At a Virginia state fair in 1996 a photographer took a photograph of Andrew Marsinko holding a prize goose. The photograph was then sold to a notable stock photography agency which then sold the photograph to the Leanin' Tree greeting card company. The card company put the following quote on their greeting card over the photograph of Mr. Marsinko and his prized goose, "Since it's your birthday, you decide - Would you rather get spanked... or goosed?" The card was mass-produced in 2006...and there is an ongoing lawsuit still today.

Overall, be careful when you use images for your blogs and websites. DO NOT trust sites that allow you to take photos for free but accept no liability of their own! Remember to practice safe blogging!

Ian Signature

 

 

ALL images are always owned by Ian Haseltine & Haseltine-Photo - Real estate photography and Virtual Tour Provider. 

 

 
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9 Comments on Be Careful About the Photographs you Post - Avoid the Coming Lawsuits!

OCT
16
Outside Blog

Good advice,

I've always used images from Public Domain just to be sure I avoid any of these scenarios.

1:37pm • #1
1 Featured Post

Public Domain is the way to go, but if it is modern work it has to be explicitly placed there by the creator/owner...and if it is placed there without the subjects consent or proper release, it is still a situation that may leave the user of a photograph liable.

Thank you for checking in!

1:53pm • #2
1 Featured Post Localism Sponsor Outside Blog Hit Router

Thanks Ian.  I'll have to take a closer look, especially at some of those "creative commons" licenses.

2:49pm • #3

Another great topic Ian.  Copyright is a hot subject right now and just because the image appears online does not make it free.  Also remember that just because you commision someone to shoot a property, you still have to have a license agreement to use them.

6:40pm • #4
140,759 Points

Well done, Ian. I often wonder at some of the photos I see posted in blogs, and where they actually came from. There is so much potential out there for a very costly, although in many cases, innocent mistake...

Debi

10:04pm • #5
416,352 Points 21 Featured Posts Localism Sponsor Outside Blog

Ian, Like Debi I have wondered where some of the photos in blogs have come from.  Personally I only use my pictures or my daughters pictures.  After helping to pay for the Communication Design Degree I figure I own part of her pictures also (lol).

10:10pm • #6
OCT
18
258,107 Points 2 Featured Posts Hit Router

Hi Ian -- I have stopped using 3rd party photos altogether or only use ones that I can directly buy from the owner.  It's easier that way.

8:26am • #7

Great advice - keep in mind MLS photos are also copywrited. I see lots of realtors and home stagers using photos of homes off of the MLS and that can also get you in trouble!

9:48am • #8
OCT
22
149,932 Points 2 Featured Posts Localism Sponsor Outside Blog Hit Router

Great advice.  I thing just using my own pictures is safest.

9:14pm • #9

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Ian Haseltine

Chicago, IL

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Haseltine-Photo - Real Estate Photography and Virtual Tours

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