In our Marketing roles as real estate professionals we want to achieve "stickiness" of some kind. The concept is not all that profound. In order to capture customers, clients, and achieve ultimately business, people have to stick around long enough to hear your story, learn about you, and inevitably you learn about what they need in a real estate sense. This applies to developing good web sites, your advertising, your personal marketing of YOU, to anything where you rope the eyeballs and ears into your sphere and THEY STAY.
Achieving Stickiness Requires Some Stunning Attention.
There is an old sales technique acronym called AIDA.
- A - Attention
- I - Interest
- D - Desire
- A - Action
If you don't get their attention from them giving you an even casual look, NOTHING is going to take place afterward. I'm not saying ladies wear string bikinis or men standing on their heads, although that probably would work. I am saying be creative and have no fear. Interesting photos and emotional wording of your copy that generates "feeling" is what you need.
Life is very interesting all on its own. You don't have to make up this stuff to make it interesting. You have a million stories from your own life and background and so do your potential clients. You just have to make that "connection" one way or another with pictures and words.
Even tossing in a few interesting or "odd" photos in this post HOLDS your interest, and GRABS your attention. What does this dude have to tell me today? Can I learn something from him?
You want stickiness. You want people to stay on your site long enough to find something useful there. In a meeting you want people to find you interesting and valuable for them. You want to attract them in. You want them basically to
STOP.
The attention step is all about them STOPPING. Think creatively with your attention steps. Offer value. Make people NOT want to pass you by, but rather dig deeper into the value you offer them.
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