We recently expanded our business and now produce stunning video with Animoto from our clients photography for business and personal use. We take their stunning photography and turn it into a captivating video that can be shared with friends, family, and potential clients. Your video can showcase your business or product in a captivating, memorable and professional way. Each video is synchronized to the tempo of the music chosen from 300+ free-to-use songs licensed for commercial use. You want to create compelling content that highlights what your property has to offer. When you create unforgettable showcase videos, it is easy to turn those videos into sales-generating marketing tools. You are then able to bring your offer to your market using the power of the Internet and Web 2.0 strategies. This alone will expand your market reach far more than using a MLS service in a limited market area. Get proactive and be creative. It's fun! Some ideas to build your business:
  • create a marketing video to increase business
  • enhance your website or Blog
  • create promotional videos or virtual home tours
  • DVD's
Add a custom call-to-action button at the end of your videos. This optional feature turns your video from a passive viewing experience into an active marketing tool for lead generation. For example, create a button to "schedule a home tour" that links to your appointments page, or "learn more" that links to your website.
 
This post has been included in Indiana Real Estate News

44 Comments on Video as captivating as your photos!

20 Most Recent Comments Displayed Show All

OCT
18
2009
214,520 Points 1 Featured Post Outside Blog

Thanks Jim.  This is the 2nd time in 3 days that I've seen an example of this.  It may serve a purpose for me so I will look into it further.
12:58am • #25
197,360 Points 10 Featured Posts Outside Blog

It is the up and coming way to go... although I worry about the computers or areas that dont have great coverage for broadband and cant handle the video without stopping and reloading several times... even though we pay for DLS our service in Alaska doesnt always allow the video to be played with stop and re load... you tube you can stop the video and let it get ahead so it plays ....

 you have a great product... would like to know how it could be made to play on all computers in all areas....
2:07am • #26
1 Featured Post

@James Nice way to switch it up and use some of the new tools out there. I think the content and use of the tool is great. What I'm curious about is how are you effectively getting this marketing piece out? I think that is much more important. How to creatively get that info out to connect and engage with would be buyers.

 

@Andrew Moores I tried to watch your video. I got bored really quick. I'm not in the market to buy though, so... Wouldn't it make more sense to show just 2-3 highlights of the home, tell a story of the home, the area and then a call to action to see the rest? I felt like I was being sold, instead of being giving a tour. And do buyers want to feel like they are being sold?

Both are cool methods of using tools out there, love that!
3:46am • #27
102,456 Points Outside Blog Attended Rain Camp

Looks great, do you post the video to you tube after?
10:16am • #28

I tried this service out of curiosity. When you register and do a free run, they send you an e-mail with the "video" however it is a very poor quality to insite you to get a full package at 250 bucks per year. Also they don't give you a video file, the video is available only on their website. The way the "video" is done, I don't think it is any good for anybody who knows how to work, say with Powerpoint or any simple video software. This site is only good for absolute newbees or people with very short time for video.
1:05pm • #29

Jim, Some like vanilla, some like chocolate...luckily (or unluckily) we have a lot to choose from in ice cream and marketing techniques. I liked this for a quick run through on images with some music to keep my mind actively engaged. It's a lighter side of marketing than a full video. I think this boils down to which marketing techniques on which properties and which clients...urban would love it, luxury not so much. Either way, I prefer this and video over virtual tours any day of the week...they (yawn) bore me.
4:33pm • #30
466,555 Points 1 Featured Post

Hmmmm, I'm not familiar with this, but I'll look into it.  Thanks for bringing it to the attention of us AR members today

Patricia/Seacoast NH
5:21pm • #31
193,210 Points

I think that video is a great new tool that is not being use. I will have to look into this new tool, never heard of tit but will certainly be looking into it for sure.

Thank you

Jean Richer
Ottawa, ON
7:35pm • #32
1,363,759 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This looks so much nicer than some of the other video editing software that I have used.

 
7:41pm • #33
240,185 Points 10 Featured Posts Attended Rain Camp

This gives me some ideas, not necessarily for listings but for other uses of video on my website. Thanks for sharing.
9:32pm • #34
OCT
19
2009
176,840 Points 1 Featured Post Localism Sponsor Attended Rain Camp

James, I've watched a few of these Animoto videos and they look professional but I personally think every one I've listened to the music track is volume is too loud and distracts. I read through Animoto FAQs and didn't see anything on adjusting volume on the sound track. I agree with Tamara - I can see some uses for this in blogs and websites - maybe not for homes - I want to hear what the details of the home are as I am watching. At least I want that in addition to an animoto version.
6:36am • #35
1 Featured Post Outside Blog

To all of you who responded thank you.  There were a lot of helpful insights and hopefully everyone has been given some ideas of how they can apply this information to juice up their profiles or present their business to your clients. In any event have some fun with the free account, by the way you can use short video clips in addition to your photos now.  This is a new feature they added recently and it really works well and makes the presentation look sharp. So visit their site and explore the different features and check out the case studies, there are some real estate ones.
6:41am • #36
Outside Blog

Thanks for the post, I will have to check it out.
9:00pm • #37
MAY
27
It's really a cool and helpful piece of information. I'm satisfied that you shared this helpful information with us. Please stay us informed like this. Thanks for sharing it on socialpowerpro.com
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James Spriggs (Indy Boost Mobile Marketing | SMS Text Marketing) Rainmaker_large

James Spriggs

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