A virtue is a character trait or quality valued as being good
(as defined by Wikepedia)

How important is this? Does it really matter? I'd say sure it does. Think about it. Does it mean perfection? No, who is perfect? Yet we certainly can try to do the right thing. What is the right thing?
What are your virtues to live by. Everybody seems to have virtues to live by. Have you ever questioned the virtues that some live by? Or for that matter, those that you live by? Consider a few of these virtues as defined by Wikepedia:
Honesty: Honesty is speaking truth and creating trust in minds of others. The quality or condition of being honest; integrity. Truthfulness; sincerity.
- How can this trait make a real difference in your Real Estate business? How many more customers will want to do business with you if you're honest with them? Trust is a must in Real Estate as in life.
Generosity: Generosity is the habit of giving without coercion. Generosity can also be spending time, money, or labour, for others, without being rewarded in return. Consider anothers needs instead of your own.
- We're taught that it is better to give than receive. When you're feeling like you have a mountain to climb try giving of yourself.
Patience: Patience is the state of endurance under difficult circumstances, which can mean persevering in the face of delay or provocation without becoming annoyed or upset; or exhibiting forbearance when under strain, especially when faced with longer-term difficulties
- Wow, how prevalent is the need for this today? Rather during these tough economic times or while negotiating that ongoing Short Sale.
Update to Post: Alexander Harb of Active Rain and the Group Christianity and Real Estate thought that it would be a good idea to include a Bible verse that includes a virtue that I touched on here. I particularly like this one:
"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. Against such things there is no law" Galatians 5:22-23, NIV
What we believe to be the right thing can vary from one person to another. Sometimes when we lose our patience, consider not being totally honest or keeping fortunes all to ourselves, we definitely lose our way. When you wake up again, dust yourself off, you'll feel better being back on track. I know there are times that I've gotten off track and getting back on track brings a greater sense of peace. Is it peace that we seek? I always pray for peace....as there's nothing like it!

The more you know, the better prepared, the better the outcome.
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If you can keep these as a cornerstone in your business practices you will go far. Thanks for the points and the post