The marketing industry seeks to market to 4 main groups: Belonger, Achiever, Emulator, and the Society/Environment Conscious.  Which group do you think you are in?  With the previous two blogs and the next one, I will share a little bit about each group and how each group pertains to Lawrence Kansas real estate specifically and to all Realtors and consumers in general.  If you would like more information about a particular group, feel free to contact me.

In this third blog, I will share about being an Emulator and ask "Who's an Emulator?".  Words that are used in marketing to attract an Emulator would be: fun, status, power, image, fashionable, approval, trend, good times, and social.

Pick up a magazine article or watch a tv commercial and identify whether the target audience is Emulators.  You will start listening at tv commericals and not muting or fast forwarding through them.

When I write up remarks for an MLS feature sheet, I consider which group(s) to market to based upon the type(s) of consumers I believe would be interested in the home.  For the Emulators, I would stress amenities available in townhomes' HOA's and "This home is your prescription for success".

Since Emulators are the third largest of the four main groups and since they usually become Achievers, this group is also my target audience.  Stay tuned for the last blog to see more on the Society/Environment Conscious groups.

Again, if you would like more information about a particular group, feel free to contact me.

Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"
Rob (FREE 2-10 Home Warranty with every home you buy or sell through me!!)
Rob Lang, ABR, ePro, GRI Realtor®, Member of CRS (Council of Residential Specialists)
Rob's Blog at www.ActiveRain.com/blogs/langrob
Realty Executives, Hedges Real Estate (four convenient locations)
(Serving Lawrence, Eudora, Baldwin, Topeka, Tonganoxie, Leavenworth, Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)
112 E. 10th, Eudora, KS  66025 
1037 Vermont, Lawrence, KS  66044
3300 Clinton Parkway Ct., Lawrence, KS  66044
300 Rockfence Place, Lawrence, KS  66049
785-393-2274 (cell)   785-542-1661 (fax)
Voice Messages may be left Toll Free at 866-800-5353
langrob@sunflower.com
http://www.letrobdoit.com/
http://douglascountyopenhouses.com/
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