There are many ways to market to consumers, but effective market does more than simply grabbing their attention, it also conveys the essence of the product or service that is being provided.  One of my favorite establishments whose owners do little in the way of advertising or formal marketing is the Highland Park Pharmacy on Knox Street in Dallas.

I like the Highland Park Pharmacy because all you have to do is look at it and you know exactly what you are getting... and old fashioned Pharmacy.  You can tell just by looking at the signage... the lettering/fonts and the awnings are all of a style that you would have expected from an establishment founded early this century... and the Highland Park Pharmacy delivers on that promise even today.  Friendly service, a breakfast/lunch counter with probably the best pimento cheese sandwich I have ever had and old fashioned breakfast foods.  It's a throwback to a simpler time... where service was valued, quality was strived for and nobody cared if your establishment was a WiFi Hot Spot... or even knew what one was!

Sometimes being able to judge a book by its cover is a good thing.  If the cover of the book or the exterior establishment sets an expectation in the minds of consumers, then delivering on that promise is, in my opinion, a case of good marketing!

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If you are in the Dallas/Fort Worth metroplex and are looking for a REALTOR® to share experience, offer you guidance, and make the home selling or Short Sale process a bit easier and more friendly... like it used to be when service was more than a word, it was a core value, call me today at (469)449-9840 to schedule a consultation.  Or visit my Dallas Real Estate website at EasyTexasRealEstate.com.  I'd be happy to help you move forward and achieve your Real Estate objectives!  Not located in the D/FW area?  Contact me anyway... I'd be happy to refer you to a REALTOR® in your area who can help you.

This photograph is the exclusive property of Steve Shatsky.  It may not be used or reproduced in any manner without expressed written permission from Steve Shatsky.  ©Copyright 2009.  All Rights Reserved.