When marketing a home in real estate sometimes we are off our mark, and fall short in employing the best catch words and phrases. At one time or another all of our minds go blank. Don't deny it, we've all been there. We sit down to write an MLS description, a classified ad, compose a real estate ad and our mind goes blank. When this happens...we kick into 'auto-pilot' and our jargon becomes trite with real estate industry terms, and we fall into the "Location, location, location" trap. If things are really bad and we are almost terminal - we will even try to use... "Honey stop the car."
On a subliminal level... we sometimes feel uncomfortable when choosing the wrong terms, but for that moment our minds just go blank. We choose the wrong term and know it. I call it "Brain freeze!" We can admit to ourselves that the the choice is not up to par, but we cannot help ourselves. However, in that moment of weakness, sometimes the wrong marketing phrases come to mind, and those choices may actually prove to be counterproductive and offend and turn off buyers. We use terms like: "Killer kitchen," and "To die for!" That may be slightly better than "Cute and Cozy" but may leave the buyer with the dry heaves and gagging.
True genius goes one step further, and may even border insanity. We find ourselves crossing that invisible line in which we will either turn off buyers or get one on the hook. Our peers may view as insane, but perhaps we will sell more homes because the terms we use are that unique. So here are some off the edge marketing terms from the edge of sanity:
- Your family will fight over this home when you die!
- It's so good...you'll wish you bought two.
- Warning, viewing may be addictive.
- A sight for sore eyes!
- Words cannot describe.
- I have what you want!
- Satisfy your ego
- You've arrived.
- Not a drive by...
- Worth the price!
- Serious seller, not on drugs!
- You've seen the rest, now view the best!
- This one's for you!
- Not a mistake!
- You can't say no...!
- Yes!
- Buy me!
- Finally available.
- Our price is insane!
- If you only knew....
- The "Big Deal" You've been looking for!
;)
;)
I was laughing reading some mls comments this week. The realtor had basically said, "this home looks terrible, please dont drive by without going to look inside".