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In our New Economy, real buyers have become less numerous and have placed increased emphasis on prestige locations, views, lifestyle amenities (usable yards, proximity to clubs/shopping, etc.), schools, and sensible scale. As reported all year, the luxury segment remains weighted towards homes priced under $3 million — although 4 homes priced over $4 million sold in October 2009. First and foremost, the economy must give reason for optimism and the stock market must continue to win back gains lost over the past year. Once some of those gains are recaptured, affluent buyers will feel more comfortable with major purchases again.

Meanwhile, the media has been placing a positive spin on economic news coverage, which will hopefully result in a positive feedback loop. For example, a story run in the A.P. last week noted that economic forecasters are predicting that 2010 will be the first year since 2005 for housing to contribute to the growth of the U.S. economy (based on a survey by the National Association for Business Economics). According to that organization, home prices are expected to rise 2 percent next year and over 80 percent of economists surveyed by the NABE think the recession is over and recovery has begun. In addition, the San Francisco Chronicle ran a story last week regarding how low interest rates have spurred a modest increase in Bay Area home sales in September. Also concurring with the expectation of growth is the Mortgage Bankers Association Chief Economist Jay Brinkmann, who predicts that sales of existing homes will rise 11 percent in 2010, with sales of new homes climbing 21 percent.

For a detailed snapshot of current national trends from the Institute for Luxury Home Marketing, click HERE. And if you would like a hyper-local report relating to any town or zip code in Marin or San Francisco, call me at (415) 350-9440.

[Click HERE for the rest of the article, courtesy of www.ImagineMarin.com.]