Can you smell that? I can't be the only one who's keenly aware of that malodorous substance in the air... It seems to be coming from the source of much suffering and denial in the world of real estate these days. It's a giant elephant in the middle of the room and it's called F-A-I-L-U-R-E.
Hint: YOU are NOT a failure even if a lack of business might leave you feeling down.
The failure I'm referring to is any one of these:
- A failure to meet your obligations to your self, your family or your creditors
- A failure to have a life that you actually choose to have and want to have
- A failure to have your expenditure of life energy, time and money result in the outcomes you determine for your self
- The point is that failure to have the results you desire is a direct result of what you do, or don't do. Frankly it's not about surviving this market, it's ABOUT YOUR MARKETING.
It's about your ability to generate leads, convert your prospects and close transactions. I'm hardly telling you something you don't already know. But... I do feel it's necessary to point out that most of you are doing what doesn't work.
It's not that you're NOT working, it's that your MARKETING isn't working. And frankly, how long can you go on like that? If you cannot do effective lead generation on your own, you'll end up having to buy leads and that can be a dicey situation to say the least.
By now you're probably wondering what I've got to share that will change things for you. In a word: PLENTY
I've spent a lot of time thinking about how to answer such an important question because ALL of you need to ask your self the same question and keep pursuing a truthful answer.
The simple answer is this:
A good website (or any other marketing effort) is one that consistently produces results that are RELEVANT to your goals. The not-so-sweet reality is that NAR reports that only 3% of an agent's business is generated by their own personal website.
What? How can that be? If 85% or better of real estate consumers begin their search online, how does just 3% of that traffic end up benefiting the agent?
That my friend is the topic of a very BOLD series of posts that I invite you to read when you follow my blog...
The series will begin to answer Erin's question and some of yours too.
Watch for "The Top 5 Reasons to Take Your Website Off Life Support"
I hope you're intrigued and will send me your questions which I'm happy to answer with a link back you your site and ActiveRain profile.
Real Estate Marketing Specialist