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How My Home Staging Company Gets Found On Google

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Home Stager with Moving Mountains Design Home Staging, Pasadena, CA

Getting more traffic to my website is very important to me. I have seen a direct correlation in how much business I get vs. how easily my company is found on Google. Since more than 75% of my web traffic comes from Google, that's where I concentrate my efforts, but paying attention to Google search terms will translate over to searches for Yahoo, Bing, Ask and other search websites.

I was just reviewing the blog statistics for my Los Angeles Home Staging Blog.Besides daily visitor count and what pages visitors click on, it also tells me what search terms people used to get to my site.

After looking over the list, I got to wondering which blog post or pages visitors were directed to when typing in certain search terms. Besides the typical search for home stager or home staging, there were some pretty interesting seach terms used:

Someone who typed in "where do artichokes come from" would be taken to this Gardens & Curb Appeal post about, well, where artichokes come from.

house staging fireplace mantle

 

The person who typed in "house staging fireplace mantle" would be taken to this Vacant Home Staging post because I had included a detail picture of the fireplace and mentioned it in the post.

 

 

 

 

 

"What to ask a home stager" inquiries would be directed to my Los Angeles home staging website page Choosing a Home Stager

grand piano entry home staging Arcadia

 

"grand piano entry home staging" took the searcher to my post about staging an Arcadia Luxury New Construction Home

 

 

 

 

 

I have lots of posts that would fit in the various Los Angeles luxury home staging search term like Los Angeles Home Staging A Luxury Arcadia Home

Now that I've blogged about staging condos for a real estate auction company I'm starting to get searched for "home staging forclosures", "model home staging" and "home auction home staging" and visitors are getting linked to Home Staging a Condo For a Real Estate Auction Company and Los Angeles Home Staging - A Second Condo For a Real Estate Auction Company

I once did a curb appeal post about improving the appearance of concrete block walls and I got a visitor to my site this week who was searching for "concrete blocks for sale". Not sure why they were directed to my site. Apparently there aren't a lot of web pages dealing with concrete blocks, for sale or otherwise, if they were directed to me.

The wierdest search term that directed someone to my home staging site this week was "front to back split house staging". I can't even imagine a) what that search term means, and b) why they were sent to my site since, other than the home staging part, I've never used that combination of words in any post.

What are the most unexpected search terms you've seen people use to get to your website?

 

 

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_________________________________________________________________________________________________________________

Los Angeles Real Estate Staging

2019 RESA Top 10 Professional Home Stager Vacant

2015 RESA Professional Stager of the Year

2014 RESA Top 10 Professional Home Stager

2010 RESA Professional Stager of the Year

Michelle has staged thousands of Los Angeles homes, many of which have sold with multiple offers, above listing price.

She works with home sellers, listing agent, builders, flippers and asset managers to prepare homes for sale throughout Los Angeles and North Orange County.

Moving Mountains Design provides vacant home staging, color consultations, corporate and executive relocations,  and interior design. We also stage model homes, REOs, foreclosures and auction properties for real estate investors and asset managers. Builders hire us to stage their models or to help move inventory when sales slow down.

For more information about our Los Angeles home staging services, contact Michelle at (626)385-8852 or by email.

Click here to see our Los Angeles home staging portfolio

Click here to go to our Los Angeles home staging blog

Click here for more information about home staging in Los Angeles and how we can help sell your home faster and for the best price

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Show All Comments
Kimo Stowell
HI Pro Realty LLC RB-21531 - Honolulu, HI
REALTOR Associate® RS-76763 - Honolulu Hawai'i

Aloha Michelle,

I just started tagging specific terms in my posts and I'm glad to see you are having success with your tagging!

Peace,

Oct 20, 2009 11:15 AM
Ashley Whittenberger
Ashley Whittenberger Fine Art - Austin, TX

Followed this back from Faceboo. Indeed, you ARE a sharp cookie! Search terms are a fascinating. Your post jogged my memory on a couple of recent interesting search terms which led to our website.

We got a hit this week for "spark interior style", then a few weeks ago I mentioned some Benjamin Moore Stratton Blue got several visitors from that. I also recently noticed someone in Australia found us for on the keyword "shutters". Too bad we don't supply shutters down under. {yet} :-)

 

Oct 20, 2009 11:48 AM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Annie & Kimo: More important than tagging is being aware of the terms that people search for that may be buried in your posts, but not listed as a keyword word or phrase.

Ashley: Hmmm, "spark interior style". Don't you wonder what they were thinking or what exactly they were looking for? I think search term research is fascinating.

Oct 20, 2009 12:24 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Michelle, I have never checked that I'm afraid to say.  I'm not sure what some are typing in, only the most popular searches they look under.  I would love to find out although I know I keep coming up on a Psychic site somewhere.

Oct 20, 2009 12:40 PM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Hi Carole: Psychics need Feng Shui help too! I think it would help you tailor your blog posts a bit if you discovered that a lot of people were using a specific search phrase to find you.

Oct 20, 2009 12:50 PM
Tonia Mosteller
Interior Redesign-Design, Home Staging & Holiday Decorating - Charlotte, NC

Thanks for sharing your information Michelle, great post!

Oct 20, 2009 01:15 PM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Great info MM. We really DO need to concentrate on this. Thank you so much for sharing! It is amazing to go back and research the search terms that people use ;))

Oct 20, 2009 02:10 PM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

You're welcome, Tonia.

LKP: There's so much we have to concentrate on, sometimes it is overwhelming. I actually enjoy checking out the search terms people use to find me, so I do it fairly often.

Oct 20, 2009 02:33 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

So important to track this information. Great post Michelle.

Oct 20, 2009 05:44 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michelle, I loved this post, how revealing it is. So the more specific information is in our post reference Real Estate the better the odds they find us. Very interesting. I wonder if comments help or not? To your continued staging success via Google.

Oct 20, 2009 07:32 PM
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales

Thank you Michelle!  I had begun to do this...but not in a mindful manner.  : )  It amazes me how all of the search items flow together...yet it amazes me more when I see how much I have to learn! Thanks for sharing one more thing to learn and remember!! 

Oct 20, 2009 11:57 PM
Lina OL
Deluxe Home Staging & Design - Northbrook, IL

Wow this is great information!  Being found on google is becoming the most important source of advertising and marketing.  Thank you so much :)

Oct 21, 2009 02:31 AM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Cathy Lee: It is truly important.

Endre: Thank you. People tend to concentrate on keywords, but people tend to search with phrases. They'll find you by your keywords too, but you'll rank higher if you are using the phrase they are looking for. I believe this is know as "long tail".

Kathleen: There is a lot to remember, but even if you pay attention to this once in a while, you will be better off.

Lina: I put a very large amount of effort into getting found on Google, since I get so much business from it.

Oct 21, 2009 03:14 AM
Judi Yelverton
Coldwell Banker United - Texarkana, TX
Realtor, Property Manager

Very interesting and insightful!  The world of SEO is sometimes so mysterious I am afraid to venture in, but I know it can be a valuable exercise, as you have demonstrated.  Thank you for being so specific for all the readers of your post.

Oct 21, 2009 08:02 AM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Judi: Try writing a few posts here on AR using a couple of phrases that people might search with. If you choose phrases that have less competition, like using the name of a neighborhood instead of a city - for instance "Your Monticello Hill (name a suburb of Texarcana instead of Texarcana) real estate agent" or "Monticello Hill homes for sale", where you have less competition you stand a greater chance of moving up on Google. AR blogs have a great SEO advantage.

Oct 21, 2009 09:41 AM
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Great post Michelle!  I love how the search for "where do artichokes come from" appeared in a post by Garden & Curb Appeals!!!  Gotta love Google!  Thanks for making me think "inside" the Google box!!

Oct 21, 2009 11:18 AM
Judi Yelverton
Coldwell Banker United - Texarkana, TX
Realtor, Property Manager

Wow, thanks Michelle!  That is a great idea I would not have thought of, and therefore, many others would not have thought of as well, resulting, as you say, in the less competition.  That's an easy idea to implement as well.  Thank you!

Oct 21, 2009 01:58 PM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Any time, Janice. Thank you.

Judi: Let the crowd fight over the obvious search terms. There's lots of business to be found at the periphery.

Oct 21, 2009 02:44 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

I find all of the "where did the traffic come from" interesting.  My website comes up under some of the strangest topics from all over the country.

Oct 22, 2009 03:07 PM
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

I think we Cincinnatians are pretty conservative with the use of search terms!  I just checked my Google Analytics and the most daring I found was cincinnati home stageing (note the e!)

Maybe the problem is mine and I need to branch out with my tagging.  I am considering a line of concrete block picture hangers!

Oct 28, 2009 04:12 PM
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