On my on going quest to make the Realtor a valuable asset to the client and not one of the most hated professions. I have stared to read. The Starbucks Experience. WOW!! they have managed to create the third place after home and work where we go to relax and enjoy coffee that is always consistent and of high standard.

Because the are consistently  searching how to enrich this experience by connecting, discovering and responding, they can sell coffee at 400% more than gas station and never have a question about their pricing.

Compare with Real Estate, Discount Broker (Gas Station Coffee), 7% Realtor (Starbucks). Same product but the results are infinitely different as is the price. But the Value????? When was the last time you or a friend said "lets grab a coffee, sure gas station yeah sounds good" or " $4.95 for a venti latte can't you reduce your price I only have $3.50.

No, No, Starbucks have turned buying coffee into  an  time first time experience. I was reminded on my 'are you the 80% or 20% ' blog that we sometimes take the transaction for granted because we are doing this all the time. For most of our clients this may only be the first or second time purchasing or selling a home. How Nervous were you in your first or second transaction??

So my Challenge to you is how can we as an industry create the Starbucks experience for our clients?? If you did do you think you would ever have to justify your commission again???

 
Posted by Paul Renton ABR e-Pro, CPDE on 06/22/2007 10:25 AM   Comments (0)  
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Paul Renton ABR e-Pro, CPDE

Atlanta, GA

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Always Property Dubai U.A.E

Address: 200 Glenridge Point Parkway, Suite 100, Atlanta, GA, 30342

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